Reinventing yourself after a career as a professional triathlete is not easy, but it is something today’s guest Tony DeBoom has managed to excel at. After retiring from triathlons, Tony worked as a coach, and then turned his side hustle, Endurance Conspiracy, a t-shirt company, into his full-time business. Along with being the company’s founder, Tony also serves as the Creative Director. Endurance Conspiracy is more than just a sports apparel business. They want to make everyone feel included, and this ethos is evident in the range of products and accessible price points they offer. In today’s episode, Tony offers insights into his incredible journey and the factors that got Endurance Conspiracy off the ground. Building a business is not without its challenges, and Tony talks about some of the pivots they have made and the cruxes he has faced along the way. Tony's approach to business is admirable not only because of his inclusive philosophy, but also because he truly embodies the culture his brand represents.

In our 2nd of our 4-part series on Affiliate Marketing, we speak with Ben Fox of InsideHook.com on how he sees affiliate marketing from a publisher's point of view. Brands discussed: Burley, Thule, Hamax, Le Creuset, Made in, Solo Stove, Levi's, REI, Sonos.

Join Kyle and Rob as they talk to Affiliate Marketing expert Jacob Hauge on the purpose, idea, and results of affiliate marketing in the outdoor and active lifestyle space — all from the agency side of things. Brands discussed: Levis, Chrome Industries