​Ellie Hill from Centurion Real Estate joins Jess and Shane to talk about why she focused on building her personal brand before she had built her business. From running a dress hire company to cracking real estate in her first couple of years, Ellie's approach has been anything but traditional.

She's made serious noise on social media and in this episode she's open about why it works, what it doesn't do for you, and why followers and traction are two very different things.

Shane puts his coaching hat on as they dig into the realities of growing a business, knowing when it's time to bring on a team member, and why "I don't know" might be the most underrated phrase in real estate.

A good one for new agents finding their feet, and a solid reminder for the experienced ones too.