Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue. The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know. Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world. Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat! Hosted on Acast. See acast.com/privacy for more information.