The CREmarketing Call
The CREmarketing Call
Sarah Malcolm, Linda Day Harrison and Josh Lyons
The CREmarketing call brings together the commercial real estate marketing community to learn, share and network. Hosted by Sarah Malcolm, Linda Day Harrison and Josh Lyons. Join us live every last Tuesday of each month at 2pm EST or subscribe to our podcast!
CREMarketing - The ROI of Social Media featuring Carrie Bobb
Thank you so much to Carrie Bobb of HelloJenny for making a remarkable appearance and contribution to our March call about The ROI of Social Media. The takeaways included tracking your activity and balancing your social media posts so you have revenue-generating content and non-revenue generating content. This is a #CREMarketing call you will not want to miss. The February CREmarketing LIVE Podcast was moderated by Sarah Malcolm, and co-founder Linda Day Harrison. Joshua Lyons was out of town this month and was missed! We had an incredible group of attendees and their questions really added an important contribution to our podcast. Thank you all for the Q&A. Join us live on future episodes of #CREMarketing Call. We meet the last Tuesday of each month at 2:00 pm EST.
Mar 7, 2022
58 min
CREMarketing Podcast - Everything About Google My Business Page
A fabulous kick-off to the new year of marketing in 2022! The January CREmarketing LIVE Podcast was moderated by Sarah Malcolm, and co-founders, Joshua Lyons and Linda Day Harrison. Jam-packed with tidbits and reminders about the importance of your Google My Business page. As Joshua says, when people do a search you want to be there in the local search pack. So it is vital you have a way for people to find you. Listen up to this podcast and be sure to help yourself to a FREE Google My Business listing today! Commercial real estate professionals are very geographically driven so it is super important to claim your physical location, plus your expertise when people search!
Jan 29, 2022
1 hr 7 min
CREMarketing - Open Mic 2021 CRE Marketing Review
The November CREmarketing LIVE Podcast was moderated by Sarah Malcolm, and co-founders, Joshua Lyons and Linda Day Harrison. Sarah did a great job leading our call and getting everybody engaged! We discussed all of the highlights of 2021 and a few predictions and tips for 2022.
Dec 3, 2021
59 min
The Courageous Ones - Pushing Boundaries in Marketing
Sarah Malcolm at Quiet Valor, hosted this amazing episode along with Katie Sershon, JLL, and Jeremy Bergstein, The Science Project. We know you will enjoy this lively and insightful conversation with some of the best in today's marketing industry.
Oct 28, 2021
1 hr 3 min
The Courageous Ones Pushing Boundaries in Marketing - #CREMarketing
Listen to this very special CREMarketing two-part series! “The Courageous Ones” Pushing Boundaries in Marketing Part 1 Podcast on Sept 28th at 2pm ET. Sarah Malcolm at Quiet Valor, hosted this amazing episode and we are thrilled to have had Erin Paas, Marketing Director, Investor Services and Brokerage at JLL and Rashawn Jackson, Marketing Director, North America at essensys join us!
Oct 6, 2021
57 min
#CREMarketing - 7 Tips for Getting More Website Leads
The August CREmarketing LIVE Podcast was moderated by Joshua Lyons, along with co-founders, Sarah Malcolm and Linda Day Harrison. Joshua Lyons put together an amazing and informative presentation about How to Get More Leads on your website. Joshua walked us through the 7 tips and explained how each tip worked as an effective way to improve your lead generation process. Huge thanks to Joshua Lyons for putting it together! We thank Joshua for his always generous way of helping others with his marketing knowledge and expertise. As part of our recap, here is the link to our podcast and our chat log. Thanks to those who enjoyed chatting during the presentation. We love to see everyone engaged! Please note, we also provide the links on our Meetup page for each past event in the comments of each event, on our Meetup page. We truly appreciate all of your support in joining our calls each month and telling your friends about us!
Sep 20, 2021
55 min
#CREMarketing Call - How to Get More Leads Through Effective Storytelling
The June CREmarketing LIVE Podcast was moderated by Sarah Malcolm, along with co-founders, Joshua Lyons and Linda Day Harrison. Joshua Lyons put together an amazing and informative presentation about How to Get More Leads Through Effective Storytelling. Joshua walked us through the steps and explained how each step worked as an entire story. It is very thought-provoking and should be considered as a foundation in your marketing efforts. Huge thanks to Joshua Lyons for putting it together! We thank Joshua for his always generous way of helping others with his marketing knowledge and expertise.
Jul 6, 2021
49 min
CREMarketing The Ultimate CRE Influencer Mash-up
When we say this is a mash-up we truly mean it. From the OG's to the newbies of social, listen to some of the more prolific commercial real estate social media mavens around. The panel includes Ken Ashley, Natalie Wainwright, Casey Flannery, Conrad Madsen, Barbi Reuter, and Allen Buchanan. Moderator is always amazing, Sarah Malcolm along with cohosts Joshua Lyons and Linda Day Harrison. This is an intimate conversation about what it takes to be a CRE Influencer from some of the best. It is also a chance to hear from Ken Ashley himself on what you can expect from the CREi Summit planned to bring the community together in real life in Lake Tahoe, Oct 7 -8. If you use social media and if you are in commercial real estate, give this podcast a listen. It will not disappoint! For those already registered for the CREi Summit, see you soon. For those who have not yet registered, do it NOW. The early bird pricing ends this week (May 28 at midnight). We want to meet as many of you as possible. Sign up here.
May 27, 2021
1 hr 2 min
CREMarketing - What to Know about Publishing a Book
This month's CREmarketing LIVE Podcast was hosted by Joshua Lyons with the leading authors in commercial real estate today! Joshua was joined by Rod Santomassimo, author of several commercial real estate books and the most recent, Knowing Isn't Doing, Melissa Swader, author of One Yellow Brick, and Sarah Malcolm, co-author of Me, Myself and My Brand. Listen to learn the fundamentals of writing a book, BEFORE you embark on your journey. These authors have a variety of experiences and so many different methods used. It is a great way to understand that writing a book is not as easy as it appears to be.
Apr 28, 2021
1 hr 2 min
Why Your Reputation is Everything in Commercial Real Estate (Clutch)
This month our hosts were DJ Fajana and Miller Douglas of Clutch. DJ is the Business Development Manager at Clutch and has been with Clutch for 4 years. DJ helps to onboard commercial real estate firms on Clutch. Linkedin: https://www.linkedin.com/in/afajana/ Miller Douglas is the Senior Growth Operations Analyst and Miller has been with Clutch 2.6 years. Miller helps in the bizdev/partnership development efforts at Clutch. https://www.linkedin.com/in/millerbenjamindouglas/ This month's call we delved into the topic of online testimonials and how important those can be to the bottom line of a company. The commercial real estate industry, along with other professional service industries, lag in embracing the power online reviews and testimonials can make to acquiring new business. DJ and Miller guided us on a talk about how to optimize your use of testimonials and reviews to help you close more deals. Clutch has recently partnered with theBrokerList as one of the largest commercial real estate broker communities online today. The goal of theBrokerList is to help its members maximize both platforms to exploit every possible review to enhance their bottom line. Download the workbook here.
Mar 30, 2021
55 min
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