The creative process is a powerful tool for generating new ideas, new designs, and new solutions to complex business problems. None of these are possible unless you are properly prepared to create them. In this episode, we discuss the first step in this process: preparation.

When an organization's culture is unwilling to adapt to changing circumstances, the business runs the risk of becoming increasingly irrelevant and ultimately obsolete. In this episode, we suggest that an adaptive culture is an absolute prerequisite for successful innovation. It’s counterproductive to generate breakthrough ideas, only to see their predictable demise.

Organizations must continually transform themselves through innovation and new ideas drive innovation. In this episode, we present a three-step recipe that challenges you to set bold objectives, leverage the creative process to produce the most valuable ideas, and then expertly package those ideas to convey business value through realistic prototypes and models.

These days, we’re all looking for strategies and tactics that can help us to create breakthrough ideas and then successfully integrate those ideas into relevant innovations. In this introductory episode, we will present an overview of the podcast, including an introduction to its host, James Turner. You will also be introduced to a common theme of the show, the contrast between the vertical thinking and lateral thinking styles within the context of business and technology.