I talk shop with Jordan Wilson who runs his own branding and creative studio out of Portland, Oregon. Jordan is a master of illustration and packaging design, and he shares a ton of insight into some of his most recognizable work.

Brand builder, design instructor, and podcasting veteran Nick Longo joins the pod. I chat with Nick to discuss three of his most major branding projects. We hear, from beginning to end, how he and his team redesigned an out-of-date brand identity, steered a brewery into the perfect name and aesthetic, and created a completely new line of toys in an industry that is nearly impossible to break into. This is a full throttle, hour-long episode with lots of details about the strategy behind branding, packaging, client presentations and pitching, studio collaborations and more. Nick also gives some great advice for anyone looking to build more contacts, expand their resume and what to do if you have an elephant for a pet. Follow along as we discuss: DieHard (a SEARS brand): https://www.longodesigns.com/diehard 14 Cannons Brewery Case Study: https://www.longodesigns.com/14cannons 14 Cannons Logo Pitch: https://www.behance.net/gallery/47726887/14-Cannons-Brewery Cinch Toys Case Study: https://www.longodesigns.com/cinch-1 Cinch Toys: The Making of a Brand: https://www.behance.net/gallery/29268945/Cinch-The-Making-of-a-Brand SPONSOR: Today’s podcast is brought to you by Wonder Cowork Create. Need a place to set up shop for the day (or months!), swing by the best coworking space in Memphis >> https://www.wondercc.org/ QUESTIONS: Got a question for me or a future guest? Send me an email and it could be asked on the next episode! [email protected] ——————— Nick’s Info Longo Designs Website: https://www.longodesigns.comNick’s Instagram: https://www.instagram.com/longodesigns/Nick’s LinkedIn: https://www.linkedin.com/in/nlongo/Longo Designs Video Promo: https://www.youtube.com/watch?time_continue=59&v=WR-uulaDtXk My Info My own design work Creative Punch Marketing Group: https://www.creativepunchmg.com/Creative Punch Instagram: https://www.instagram.com/creativepunchmg/Creative Punch Podcast on Facebook: https://www.facebook.com/The-Creative-Punch-Podcast-430350894416053/

From the deepest part of my creative heart, I’m so thrilled to bring you the Creative Punch Podcast! Illustrator and Brand Expert Katie Cooper joins the pod to discuss three of her recent branding projects. Follow along with us as we discuss: OUT Memphis: https://www.realtenacious.com/case-studies/outmemphis Machete: https://www.realtenacious.com/case-studies/machete TN Driving Innovation: https://www.realtenacious.com/case-studies/driving-innovation SPONSOR: Today’s podcast is brought to you by Wonder Cowork Create. Need a place to set up shop for the day (or months!), swing by the best coworking space in Memphis.https://www.wondercc.org/ QUESTIONS: Got a question for me or a future guest? Send me an email and it could be asked on the next episode! [email protected] ——————— Katie Cooper Website: https://www.realtenacious.com/ Katie Cooper Instagram: https://www.instagram.com/realtenacious/ My own design work: Creative Punch: https://www.creativepunchmg.com/ My Insta: Creative Punch IG: https://www.instagram.com/creativepunchmg/ CPP Facebook: https://www.facebook.com/The-Creative-Punch-Podcast-430350894416053/

From the deepest part of my creative heart, I’m so thrilled to bring you the Creative Punch Podcast! In the trailer you’ll catch a glimpse of the topics I’ll cover on the pod. We’re going to take a deep dive into the WHY behind branding and design. I’ll have guests from all facets of the creative industry to talk about specific design initiatives they’ve worked on and give us an inside look into the decision making, inspiration, and reasoning behind the decisions they made.