Is your biggest challenge with writing copy getting started?

There have been plenty of times where I start writing a new homepage or email for a client and think, "how am I going to start this?"

Do I start by pointing out a problem? Do I go right in for the offer?

These are common copy problems. But one framework to kickstart your copy is knowing your prospect's awareness level.

On today's The Copy Corner, Dan & Terry break down Eugene Schwartz's five stages of awareness and what type of copy to write for each one.

Give it a listen and perhaps this could be your go-to approach to start writing great sales copy.