The Copy Corner
The Copy Corner
Dan Marzullo & Terry Schilling
Two successful, charming, and funny writers: Dan Marzullo, leader of an award-winning team of marketers, content experts, and PR professionals alongside Terry Schilling, copywriter and brand messaging strategist tackle topics including copywriting, content marketing, freelance tips, and more. With surprise guests making appearances every once in a while, you won't want to miss these comical, life-changing episodes.
How to Deal with Difficult Clients
Do you ever find yourself in a bind where you're struggling to find quality clients? They're always saying "You're too expensive (you're really not)" or their budget isn't high enough. And they always have ridiculous timeframes in mind. If you're at a point where you don't know what to do, we're going to help you navigate these tough conversations. We cover everything from: • Client who don't pay on time (or at all) • How to fire a client • Dealing with scope creep • Setting communication boundaries • Talking about budget and timeframes You'll walk away from this episode with clarity and confidence in dealing with difficult clients.
Jun 22, 2022
16 min
Invaluable FREE Tools To Help Run Your Writing Business
We are big believers in investing in your business, but also know it's important to save where you can, especially with tech.  This episode of The Copy Corner features listing the free tech tools we use to run our business every day. From helping stay focused to sending invoices and creating studio-sound audio, these tools are crucial and love that we don't have to pay for them. How many of these tools do you use every day?  Enjoy.
May 24, 2022
15 min
"How do you get so good at SEO?" with Jacob McMillen
Seriously, what's a doable strategy to get your content to rank higher? How long does it typically take? How do you know what to write about? How do you make it different? On this episode of The Copy Corner we talk to friend and fellow writer, Jacob McMillen to get these answers and help us all write better content. Jacob is a sought-after content writer and strategist along with being a trusted voice in the copywriting community (If you look up "how to become a copywriter?" on Google you'll find Jacob's stuff right there). Enjoy this candid conversation where we learn do's and don'ts of content creation, pricing content writing services, and becoming a better writer.
Apr 20, 2022
43 min
4 Tips to Have a Successful Client Interview Meeting
Do you ever get nervous about getting on a sales call with a potential freelance client? - What should I ask? - Should I bring up budget? - How do I effectively bring up budget and not scare them away? - How do I prove my skill set so I get the project? This episode has you covered. We take a quick yet valuable deep dive into 4 tips to have a successful meeting with your prospect.  Oh, and you'll sound and feel like a seasoned freelancer after every call (regardless if you get a yes or a no).  Enjoy.
Apr 5, 2022
18 min
Easy Upsells To Make More Money Writing Online
This is what you can do to help make more money as a writer and confidently sell your services. If you struggle with how and what to pitch clients so they pay your rates, this episode of The Copy Corner shares 3 upsells you can add to your services so you can get high-paying and long-term contracts. Enjoy.
Mar 15, 2022
13 min
How to Grow an Engaged Online Community with Nick Entwistle
There's one rule: You get one minute to create an ad.  This one idea transformed "One Minute Briefs" into an online community of over 70K.  How did they do it?   We talk to Founder & Creative Director, Nick Entwistle to learn:  • How they came up with the idea  • What has been the secret to the OMB's success  • How you can use your creativity to grow an online community  • What Nick believes makes a message stick Enjoy!  Follow and enter your ad by following One Minute Briefs on Twitter.  If you enjoy the show, the best way to show support is to rate and review us wherever you listen to podcasts. The show is sponsored by Copy For Everybody—a website with free resources from the copywriting community to help everybody write better copy.
Mar 1, 2022
47 min
The best ways to start a cold email
How important are cold emails/DMs to your freelance marketing strategy?   From researching prospects to writing an effective cold email, the process can be tiring and stressful—but it is effective when done right.   But was does "done right" look like?   This episode of The Copy Corner discusses the best ways to start a cold email that helps lead to a conversation and new customer for your freelance writing business.   If you enjoy the show, the best way to show support is to rate and review us wherever you listen to podcasts.    The show is sponsored by Copy For Everybody—a website with free resources from the copywriting community to help everybody write better copy.
Feb 15, 2022
14 min
How to successfully sell your writing services on Twitter with Alice Lemeé
Do you want to know how you can use Twitter to grow your freelance writing business?  In this episode of The Copy Corner, we talk with freelance writer and creator Alice Lemeé, who drops a value-packed mini masterclass about how to grow your Twitter following organically.  She shares the 5 simple rules she follows when posting, which she used to grow her Twitter following to over 15K in less than 2 years. We also talk about how to start a good tweet, how she's growing her popular Internetly newsletter, and 3 questions you should ask yourself before you press "tweet." In less than 30 minutes, you'll feel motivated to write out ideas and make Twitter a part of your freelance business marketing strategy. Sign up for Alice's Internetly newsletter here.  Follow her on Twitter @alicellemee If you enjoy the show, the best way to show support is to rate and review us wherever you listen to podcasts.  The show is sponsored by Copy For Everybody—a website with free resources from the copywriting community to help everybody write better copy. 
Feb 9, 2022
25 min
Answered: What's ONE thing that helped scale your freelance writing business?
On this episode The Copy Corner, Dan and Terry answer the question many freelancers ask themselves when they feel they hit a plateau...What's ONE thing that can help scale my freelance writing business?   They both describe one significant investment they made that helped them go from consistently looking for clients to consistently hitting revenue goals and attracting the right projects. Plus, they went live on LinkedIn for this episode and received a handful of questions from viewers about how to avoid procrastination, how to provide value in your content, and researching content ideas. Whether you're in week 2 or year 2 as a freelancer, this advice should resonate and may be what you need to hear to help you make your next moves. If you like what you hear, the best way to support the show is to rate and review on Apple and Spotify. Don't forget to subscribe wherever you listen to podcasts so you don't miss an episode. 
Jan 18, 2022
20 min
How to Build an Authentic Brand Voice with Jess Sanfilippo & Maria West of House of Wise
House of Wise is a luxury CBD brand empowering women to take control of their stress, sex, sleep, strength and wealth. In less than a year, they have become a force in the CBD space and growing a loyal following on Twitter and Instagram. How have they been able to resonate with hundreds of thousands of woman so fast?  To find out, Terry Schilling talked to Jess Sanfilippo, Head of Marketing, and Maria West, Content Manager of House of Wise. Jess and Maria share how Twitter helped them both land roles in the company, how they built House of Wise's genuine and smart social media strategy, how they add customer voice into their marketing, and what building an authentic brand voice and Chipotle burritos have in common. There's a lot of great examples and marketing tips in this one as Jess and Maria give us a candid behind the scenes of what it's like working for and marketing a growing startup brand. This episode is brought to you by CopyForEverybody.com, a website full of copywriting and freelance writing resources for creators of all experienced levels. Follow Terry Schilling on Twitter @tschill86. Follow Jess Sanfilippo on Twitter @shuggilippo. Follow Maria West on Twitter @mariabestwest. Shop House of Wise at Houseofwise.co If you like what you hear, the best way to support the show is to subscribe, rate, review, and tell all your friends about the Copy Corner podcast. 
Nov 16, 2021
1 hr 5 min
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