Welcome to another edition of The Copy Corner! Today’s topic is all about increasing the ROI of your content through repurposing, but first...

Repurposing our Copy Corner videos into audio format, social posts, and eventually, blog posts is a good example for what we’re talking about today.

Here’s why repurposing matters for your company or you as a content creator:

→ You can deliver content for different learners, and publish content across many more mediums (Youtube with video from a podcast, quotes on Instagram from a text-based blog post).

→ You can catch your audience at various platforms where they spend time, enabling more information sharing!

→ Repurposing solves the ‘what should I write about next’ debacle, allowing infinite possibilities and greater ROI per piece of content you spent good time creating.