I’m working with a business partner and long-time friend to launch a new business. And we’re at the stage where we’re starting to think about the hooks and offers.   Today’s episode will focus on the stuff we’re thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I’ll cover include:   - Nailing your message to market - Stages of awareness and sophistication and how it affects a launch - Testing ideas before bringing them to market   Listen here to find out more about our checklist and how you can apply it to new campaigns.

Getting a Read on the Market

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").