In this episode, I get into some of the biggest lessons about what it takes to create killer content. I dive a bit into the history of direct response content and give some of the best examples I’ve ever heard.    Some of the amazing things that you’ll learn here include:   - How direct response content has evolved and what it looks like now - The three filters that each piece of your content must go through - How you can apply this to your own content and win the game   So if this sounds exciting, go ahead and jump right into this podcast.

Why Does Authenticity Matter So Much?

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").