In this episode, I share the story of a client who saw their highest revenue in seven months after working with us for only one month! I dive deep into the strategies that we used and share some nuggets of wisdom that you can use as well.   Some amazing things that you’ll see here include:   - The three tenets of content hacking - The types of content that made my client’s revenue skyrocket - What your email subject line should look like to spark curiosity   So if you want to steal some of these great content hacking strategies, go ahead and listen to the podcast.

The Evolution of Direct Response Content

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").