The Content Capitalists
The Content Capitalists
Ken Okazaki
Is content creation a waste of time and money? Instead of theorizing, I ask my clients; past, present, and future how they use content in their $1m to $600m businesses.Forget blog sites and "best practices". Hear it straight from the front-line practitioners - because there are as many ways to make money with content as there are people doing it. 
Different Beats Better: Daniel Den's Strategy
In this episode, we're here with Daniel Den, the architect of the X Factor Effect, a strategy that has propelled over 20,000 students and businesses towards significant growth. Daniel dives into his philosophy that being different outshines being better in today's competitive market. Daniel also introduces the nine pillars essential for business differentiation, sharing insights from his unique journey, including his transition from making balloon animals to marketing leadership. Daniel’s approach offers a compelling strategy for businesses aiming to secure their position as market leaders through innovative differentiation.Join us as we discuss the transformative world of marketing with Daniel Den, exploring the innovative strategies that have set him apart as a leader in the field. Learn how differentiation and creativity can catapult your business into new heights of success.Find Daniel Den  at:  https://www.ideasthatinfluencebook.com/  https://www.facebook.com/profile.php?id=100012955322478 Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 
Apr 9, 2024
1 hr 5 min
How to Leverage Social Capital in Real Estate Investing
We sit down with Grant Warrington, a seasoned apartment investor who started with very limited knowledge and money. After working in construction for 24 years, Grant quit his job to go full-time into property management, overseeing 800 units and 100+ rehabs. Grant now teaches others how to find, buy, and rehab small apartment buildings through his course and social media presence. Grant shares his strategy for leveraging short-form video content to grow his audience and attract high-profile connections. He also breaks down his content creation process, from ideation to delegation, and offers tips for efficiently producing engaging videos that resonate with viewers. Hear how Grant's commitment to creating valuable content led to an incredible opportunity to interview with Grant Cardone and learn how you can apply his principles to your business growth.Find Grant Warrington at:  https://www.instagram.com/grantwarrington https://www.linkedin.com/in/grant-warrington https://www.youtube.com/channel/UC0HCn5tXi9IdibuVkTugpNw  https://www.tiktok.com/@grantwarrington?lang=en Follow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 
Apr 1, 2024
39 min
Boost Your Sales with Travel Incentives: Marco Torres Shares His Secrets
In this episode, we sit down with Marco Torres, the founder of MarketingBoost.com, who shares his incredible journey from humble beginnings as a paperboy in Puerto Rico to becoming a successful entrepreneur in the travel incentive industry. Marco reveals how he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He explains the power of "Value-Add-Incentives" and how they can be a game-changer for businesses looking to increase sales without resorting to discounts. Marco also shares his experience in growing Bookvip.com, one of the fastest-growing travel companies in North America, and how he leveraged video testimonials to generate massive sales growth. Tune in to learn how MarketingBoost is revolutionizing the incentive industry and how you can apply Marco's strategies to scale your own business.Find Marco Torres  at: https://marketingboost.com  https://www.marketingboosttalks.com/podcast https://www.linkedin.com/in/6101960marcotorres  https://www.youtube.com/channel/UC0Ge98RukWA28p25gPnf-eA Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 
Mar 26, 2024
45 min
21.7 Million TikTok Likes Later: Pure Authenticity, Millions in Reach with Rachel Pedersen
In this episode of The Content Capitalists Podcast, I’m super thrilled to introduce Rachel Pedersen, a.k.a the "Queen of Social Media."Rachel's gone from being a single mom on welfare to a BIG NAME in digital marketing, and she's here to share how she uses social media to make businesses boom and help people change their lives.Rachel has accomplished some amazing work, like boosting a skincare brand's growth by over 7000% and making a fitness company $3 million in just a year which proves that she’s not just about the number of views; Rachel's big on making sure her strategies connect with people and turn them into fans and customers.She's open about the hard work it takes to stand out in the busy world of digital marketing and gives straightforward tips on how to keep up and stay visible. And most especially about why businesses need to do good in the world, sharing her efforts to help out where it's needed.This episode is perfect for anyone looking to get better at social media, whether you're just starting out or you've been at it for a while. Rachel's got advice that can help everyone do better online.UNFILTERED: The Docuseries https://www.youtube.com/watch?v=XXLZk0hk-NU&list=PLj4fTmsACVs5e96H7nowMS7aDj3W8bZgTFind Rachel Pedersen  at:  http://www.rachelpedersen.com/  https://www.tiktok.com/@themrspedersen  https://www.facebook.com/the.mrs.pedersen https://www.instagram.com/themrspedersen/  https://www.linkedin.com/in/themrspedersen  https://www.youtube.com/c/RACHELPEDERSENSOCIAL Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 
Mar 18, 2024
49 min
SEO Tips Simplified for Beginners and Beyond
Brandon Leibowitz, a wizard of SEO who’s been playing the Google game since 2007, is peeling back the layers on what it really takes to climb the search engine ranks and snag that coveted organic traffic. Brandon’s journey through the ever-shifting landscape of SEO highlights the timeless power of backlinks and the craft of making your site not just seen but truly engaging for those you’re aiming to reach.In our chat, Brandon lays out the differences between the quick wins of social media marketing and the marathon that is SEO. He’s all about giving businesses the map to successfully navigate both worlds. He’s candid about the challenges of pushing high-end products in a crowded online space and dishes out straight-up advice on how to stay afloat and visible in the SEO ocean.For anyone looking to amp up their online game, Brandon's insights are like finding a treasure map. He talks about the importance of not just any content, but the right content, building strategic backlinks, and why integrating SEO with your overall marketing plan isn’t just smart—it’s essential.Hang with us as Brandon Leibowitz demystifies SEO, doling out both the basics for newbies and ninja-level strategies for digital veterans. Whether you’re just starting out or looking to keep your edge in the digital dogfight, this episode is packed with insights to help you dominate in the realm of search engine optimization.Find Brandon Leibowitz at: https://seooptimizers.comhttps://www.facebook.com/BrandonLeibs/https://www.instagram.com/leibowitzbrandonhttps://www.linkedin.com/in/brandonleibowitz/Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 
Mar 12, 2024
52 min
Cult Tactics for Entrepreneurs? Ethical Strategies to Grow Your Tribe with Sylvania
The guest for our podcast today is Sylvania Harrod, who calls himself a "connector", who helps "silverback" speakers, coaches, and service providers achieve their dreams by strategically matching them with partners that complement their genius zone.Sylvania Harrod, whose life journey has taken him from serving as a disabled veteran to excelling as an entrepreneur and athlete, is the best-selling author behind "The 6-Figure Roadmap" and the brainchild of the "Mailbox Money" initiative, sharing his multifaceted success story through engaging online content.Sylvania studied the methods cults use to attract devoted followers. He provides practical tips for ethically applying similar tactics - like compelling storytelling, promoting shared beliefs and rituals, and positioning yourself as a charismatic leader figure - to build a dedicated audience around your business or brand.We also discuss common entrepreneurial pitfalls, like chasing shiny objects and building prisons of unwanted success rather than identifying your zone of genius. He introduces the powerful concept of "mailbox money" - building passive income streams through affiliate marketing, strategic partnerships, and equity deals so you can attain time and financial freedom.Find Sylvania Harrod at:  https://www.instagram.com/sylvaniaharrod  linkedin.com/in/sylvaniaharrod https://www.facebook.com/groups/mailboxmoneygroup Follow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 
Mar 3, 2024
41 min
Why Cash Miller Shut Down His Million-Dollar Agency
In this episode of the podcast, we sit down with Cash Miller, the entrepreneurial force behind Titan Media Worx Inc., to explore his strategic shift from an award-winning Inc 5000 digital marketing agency to the forefront of podcast production. Cash shares how podcasting has become a pivotal element in his career, transforming the way we think about content marketing. With over 13 years of experience as a CEO and founder of a successful digital marketing agency, Cash developed a passion and expertise for helping businesses grow their online presence and reach their target audience. Cash has also been a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in the industry.Episode Highlights:The Genesis of a Podcast Pioneer: The story of Cash's leap from digital marketing to pioneering in podcast production and booking.The Essence of Podcasting in Marketing: How Cash leveraged podcasting for brand building, lead generation, and establishing industry authority.Titan Media Worx Inc.'s Success Formula: A closer look at how Cash's company is changing the podcasting landscape for entrepreneurs and content creators.Check out this conversation with Cash Miller, filled with insights on embracing change, pursuing passion, and innovating within the content creation space.Find Cash Miller  at: https://titandigital.com https://titanmediaworx.com  https://www.linkedin.com/in/cashmiller  https://www.facebook.com/Titan.Digital.TNFollow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 
Feb 26, 2024
35 min
Hook, Laugh, Sell: Going Viral the Harmon Brothers Way
From Squatty Potty unicorns 🦄 to parenting chaos, stopping scrolls and selling like crazy has become the calling card for the now-dominant Harmon Brothers.Shane Rickard is the creative lead turned now CEO of Harmon Brothers, the Utah video ad agency wildly famous for creating cultural phenomena for brands seeking explosive growth. As CEO, Shane oversees the strategic alchemy of humor, emotion, testing, and understanding people's problems that make Harmon's campaigns shine. Aside from repeatedly crafting pop culture moments, Shane also speaks at conferences worldwide to help other marketers level up their creative game and eliminate ineffective advertising that feels tone-deaf or divorced from real human emotions. His wheelhouse lies in truly understanding people’s problems and channeling their unconscious desires into memorable content that gets results.After thoroughly geeking out over some of their most famous work, Shane and I got into the underlying frameworks, philosophies, and responsible applications of new tech that separate Harmon Brothers from fly-by-night viral hits. There’s much more science, strategic testing, and consumer empathy fueling their advertising apparatus than you may expect!If you want to captivate audiences and steer them from bored to buying, listen till the end to hear the Harmon Brothers CEO reveal their playbook. Find Shane Rickard at:https://harmonbrothers.com https://www.instagram.com/shanerickard https://www.linkedin.com/in/shanerickard Squatty Potty Ad: https://www.youtube.com/watch?v=YbYWhdLO43Q Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 
Feb 19, 2024
1 hr 1 min
Eric Basek Paid YouTubers Over 7-Figures To Do This!
In this episode, you’ll hear:Eric's transition from military service to digital entrepreneurshipThe secrets behind successful content monetizationStrategies for turning hobbies into profitable venturesMeet Eric Basek, who shares his incredible journey from serving the country to setting new benchmarks in content monetization. Eric shares his story from his early days in a trailer park to his rise as a digital content innovator and provides an insider look at how sweepstakes can transform content creators' earnings, overcoming the too-good-to-be-true stereotype with a strategy that multiplies engagement and revenue. Eric's path from law enforcement and the military to digital success is not only inspiring but also a testament to the power of innovative thinking in the digital age. Gain insights into his pioneering strategies for video monetization that have changed the lives of his partners, and can also transform your approach to content creation. This episode is not just a story of personal triumph but a practical guide filled with actionable strategies that you can apply to improve your own creative journey. Watch this episode to learn from Eric how sweepstakes could be the key to unlocking your content's earning potential.Catch Erik Basek at:https://remarkabl.io https://ericbasek.comhttps://www.instagram.com/ericbasek https://www.linkedin.com/in/eric-basekhttps://www.facebook.com/ebasek Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
Feb 12, 2024
38 min
25 Million Streams: Podcast Success with Justin Moore
Listening to Justin Moore's story feels like uncovering a secret pathway from the world of opera to the digital era of podcasting. Raised by Juilliard-trained opera singers, Justin didn't just inherit a musical talent; he was born into a legacy of performance and excellence. Yet, his path took an unexpected turn towards podcasting, where he now helps industry leaders and experts grow their brands with Podigy Podcasts.Justin's venture into podcasting was not merely a chance career shift, but a revelation in content creation. He's cracked the code on engaging content with over 25 million streams and a social media following that's touched the billion mark in video views.In our podcast episode, Justin shares the formula he uses to craft a client’s podcast DNA: blending personal passions with the audience’s needs, a method that helps to create a podcast that doesn't just broadcast but connects and solves real problems.Justin's journey raises an interesting question for all of us in the content creation: How can we blend our interests with our professional endeavors to create content that stands out?Moreover, Justin shares insights into making a podcast not just popular but impactful. He introduces the 'Top 1 Percent Podcaster' program, aiming to elevate podcasts by deeply understanding the audience and delivering precisely what they need.Catch Justin Moore at: https://podigy.co/  https://www.instagram.com/podigypodcasts/  https://www.instagram.com/justinjmooremusic/ Book strategy call with Justin: https://go.podigypodcasts.com/insight-call Follow Ken Okazaki at:  https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 
Feb 5, 2024
50 min
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