<p>This week's guest is Laura Simpson, the digital director of mass food at News Corp AU, working across <a href= "http://taste.com.au">taste.com.au</a> and Australia's Best Recipes, where she oversees digital content commissioning, social media and content strategy. She chats with Rachel and Lynne about creating content using data and analytics and what it takes to stay number one in a category. Great insights about insights!</p>

Starting and running a content agency, with Jac Taylor from Crucible Content

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.