Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: <ul><li>Brian’s background as an independent consultant. </li><li>Sean’s experience in the consulting field. </li><li>The benefits of specializing on a specific target market.</li><li>How to be more efficient in your marketing.</li><li>How to stop the feast or famine cycle in consulting work.</li><li>The importance of making your marketing strategy structured.</li></ul> Resources:<ul><li><a href="https://podcastchef.com/">Podcast Chef</a></li><li><a href="https://www.goodreads.com/book/show/41943000-the-1-page-marketing-plan">The 1-Page Marketing Plan</a></li></ul> Connecting with the hosts:<ul><li>Sean Boyce on <a href="https://www.linkedin.com/in/sean-boyce">LinkedIn</a></li><li>Brian Mattocks on <a href="https://www.linkedin.com/in/brian-maddox-0a435b14/">LinkedIn</a></li></ul>
 Connect with our host, Brian Mattocks:<ul><li><a href="https://www.linkedin.com/in/brianmattocks/">LinkedIn</a></li><li><a href="mailto:brian@podcastchef.com">Email</a></li><li><a href="https://calendly.com/brian-podcastchef/30min">Schedule a Free Podcast Consult</a></li></ul>

How to Avoid Bad Clients with Cann Strategy’s Juliana Whitney

On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.