The ConFuzed Show
The ConFuzed Show
Mona
The ConFuzed podcast co-hosted by Mona Swarup and Julian Foot focusses on why marketing B2B (business to business) services is so confusing, constant change, future growth and staying relevant. Mona Swarup, Director at 108Markertiser loves to take a creative approach and making an impact through marketing in solving business challenges. Julian is a professional videographer and communication consultant. He loves to ask the awkward questions but makes you super comfortable when you face the camera.
What do your favourite restaurant and marketing on social media have in common?
We all go to our favourite restaurant because we love the food they serve and the fantastic service they provide. What happens if that favourite restaurant starts talking to you only about their - state-of-the-art kitchen or the freshly painted walls or the new piece of art on the wall? They are no longer relevant to you because what matters to you as the customer is the delicious meals they create. Travel back in time and listen to this week's funny ConFuzed podcast, where we talk about how to serve content to your clients. ____________ The ConFuzed Show focuses on why marketing services are confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe https://lnkd.in/ejDzf22 Google podcasts – Subscribe http://bit.ly/ConFuzedEp1 Spotify – Subscribe https://lnkd.in/dnK63A3
Oct 28, 2021
22 min
Juggling an active social media presence?
From coming up with ideas, creating content, posting regularly, to engaging and interacting as humanly as possible, not to mention keeping up with trends, Social Media is truly time-consuming! ----------- Listen to the full episode 🎧 The ConFuzed Show focuses on why marketing services are confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe https://lnkd.in/ejDzf22 Google podcasts – Subscribe http://bit.ly/ConFuzedEp1 Spotify – Subscribe https://lnkd.in/dnK63A3
Oct 5, 2021
9 min
Is social proof the gold standard for trust?
Social proof (feedback) doesn't happen on its own.  Service providers have to be proactive in continuously understanding what works and changing what doesn't. ----------- Listen to the full episode 🎧   The ConFuzed Show focuses on why marketing services are confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe https://lnkd.in/ejDzf22 Google podcasts – Subscribe http://bit.ly/ConFuzedEp1 Spotify – Subscribe https://lnkd.in/dnK63A3
Aug 19, 2021
11 min
Why will marketing never be the same anymore?
In such an unpredictable year, marketing messages that helped and shared the purpose of “we are in this together” have become the new norm. Let’s embrace the changes that are shaping the way marketing is designed, planned and communicated. Listen to the full episode 🎧  of "Why will marketing never be the same anymore?" ----------- The ConFuzed Show focuses on why marketing services are confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe https://lnkd.in/ejDzf22 Google podcasts – Subscribe http://bit.ly/ConFuzedEp1 Spotify – Subscribe https://lnkd.in/dnK63A3
Jun 27, 2021
7 min
Unpacking story telling for social media
As a service provider, you might not be able to see what your story is.  Stories are not necessarily always about the person/decision-maker of a brand.  Your story is in your purpose and what problems your service is solving.  When you dig beneath the surface of your day-to-day activities, a narrative is discovered, which is the true essence of why your brand matters. ----------- The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe https://podcasts.apple.com/au/podcast/the-confuzed-show/id1498867602 Google podcasts – Subscribe http://bit.ly/ConFuzedEp1 Spotify – Subscribe http://bit.ly/ConFuzed
Jun 10, 2021
12 min
What Everybody Ought to Know About One-to-One Marketing
Providing services by being more focused and aimed at a specific niche can help you tailor your story, talk about your client's issues and problems, and create an effective brand presence.  ----------- The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe https://podcasts.apple.com/au/podcast/the-confuzed-show/id1498867602 Google podcasts – Subscribe http://bit.ly/ConFuzedEp1 Spotify – Subscribe http://bit.ly/ConFuzed
Apr 30, 2021
9 min
Is social media your shortcut to fame?
Is the number of 'followers' or 'likes' the only definition of successful brands on social media? _______________ The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe  Google podcasts – Subscribe  Spotify – Subscribe
Apr 23, 2021
17 min
Build a Social Media Presence You Can Be Proud Of
Let's look at re-establishing what branding really is. A brand is an experience. It is how you experience a product or a service. We are moving into a service-oriented economy and a brand is a person's perceptions about your service or company.  Ready to find out what makes you unique and build a social media presence that you can be proud of? _______________ The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe  Google podcasts – Subscribe  Spotify – Subscribe
Apr 15, 2021
14 min
Sustainable brand building starts slowly but strengthens over time.
Quite often, we see traditional assumptions and metrics are applied to building a brand on social media. Providing expert professional advice is a profoundly complex service and has multiple stages shaped by the client's needs. In this episode of ConFuzed, we discuss how brands can achieve a balance with ongoing marketing efforts? Go on or Give up?  _______________ The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe https://podcasts.apple.com/au/podcast/the-confuzed-show/id1498867602 Google podcasts – Subscribe http://bit.ly/ConFuzedEp1 Spotify – Subscribe http://bit.ly/ConFuzed
Apr 8, 2021
12 min
The desire to be definitive
Is it "yes" or "no" and the right answer mostly is "maybe". Storytelling has become a key part of marketing professional services. In this episode of ConFuzed, we discuss the increasing role of adapting and making progress within the changing digital landscape of how we provide services and do business.   ----------- The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe https://podcasts.apple.com/au/podcast/the-confuzed-show/id1498867602 Google podcasts – Subscribe http://bit.ly/ConFuzedEp1 Spotify – Subscribe http://bit.ly/ConFuzed
Mar 23, 2021
8 min
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