Comms Minute
Comms Minute
Smarp
Messages vs. Stories: When and How to Use What? | Comms Minute #29
2 minutes Posted Nov 20, 2020 at 6:15 am.
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"Messages create a structure for your communications. Stories are what makes your messages stick," says Brad Whitworth. When you attach concrete examples, real people to your messages, they become less abstract and much more memorable.
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