In this episode, we explore digital transformation within the automotive industry, covering topics such as the stages of digital maturity, challenges in transforming traditional sectors, the significance of collaboration, and the future of mobility. Jason Craker is a top expert in digital transformation and helping organisations deliver sustainable changes with a long and accomplished career, mainly in the automotive industry. With over 20 years of experience under his belt within the automotive sector, Jason has been instrumental in driving digital and change initiatives for leading companies like Volvo and Polestar. Right now, he operates at the C Level as Transformation Director, leading the Automotive Practice within changemaker Associates, and is known for his ability to set the vision and strategy for large-scale transformations while ensuring operational excellence and delivering business-driven outcomes. With a keen interest in the evolution of the traditional automotive industry into an emerging mobility sector, Jason addresses the shift to sustainable transport through digitally enabled customer services and new business models.

Christian Schneider is a digital expert whose passion for cars and automotive industry started early. His childhood dream came true, as he is Currently the head of Digital & Customer Experience at FCA. He has been working for over 10 years for big brands in the automotive industry. Prior to this era, he worked as a client advisor in such global advertising agencies, as Wunderman PXP and JWT. In addition to this, he is also a lecturer at various specialist conferences and at the University of Vienna for the Department of Advertising. He always focuses on optimizing the customer journey and his motto is: “Some people say good things come to those who wait. Truth is, good things come to those who work hard!” A true digital achiever with serious commitment.