The Coach Tribe
The Coach Tribe
Pensight
How to Build A Reputable Brand In Your Niche w/ Beth Hendler-Grunt | The Coach Tribe Ep20
20 minutes Posted Oct 19, 2022 at 1:10 pm.
Put in the work to get noticed
Your best channel depends on your target customer
Focus by niching down
Get help if you're not a marketing expert
Being everywhere is great for brand authority
Use free tools to stay consistent
How parents can help their kids start careers
Always sharpen the saw
Leverage your network!
 You have something to offer the world  
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Beth is an industry leader, career expert, entrepreneur, and founder, having spent her career working with CEOs and leading executive teams as a consultant, advisor, and sales leader. Following the extensive experience in tech sales, Beth has spent 7 years as a careers coach and founder of Next Great Step, where she enables millennials to step into the world of work with clarity on what opportunities to pursue, and how to use a step-by-step process to enable success.
In this episode Beth shares how she:
šŸ‘‰ built a reputable careers coach brand and offering
šŸ‘‰ deals with having to sell her package to multiple stakeholders
šŸ‘‰ tested all the marketing channels and tactics before getting traction
šŸ‘‰ differentiates herself and uses her experience to build authority
šŸ‘‰ is writing and publishing a book to cement her thought leader status  
Timestamps
Beth's Pensight profile: https://pensight.com/x/bethhendlergrunt
Sign up to Pensight for free today and get your own enhanced and customized link-in-bio with scheduling, payments, video calls, analytics and much more! https://bit.ly/pensightpod
Useful resources for your online business:
šŸ‘‰ How to launch your first digital product
šŸ‘‰ How to add a link to your TikTok bio
šŸ‘‰ How to launch a course for free
šŸ‘‰ How to market your coaching business
šŸ‘‰ Social media marketing strategy for coaches