<p>We welcome Rachel James, CMO of Applaud, to the podcast to discuss the importance of creating value for your potential customers with your B2B marketing and ensuring that your marketing efforts support your company&apos;s goals.<br/><br/>Visit Advertas for more episodes: bit.ly/3qxzzVh</p>

B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive.  The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketing program to craft the optimum formula for branding, demand generation, conversion, and greater ROI.