<p>In this jam-packed episode, we are joined by Business Advisor of the Year and Entrepreneur of the Year Daniel Priestley to discuss a topic that is very relevant to all marketers - predicting future trends.</p>

S.2 EP. 06 - Why Creating Value Matters for Your B2B Marketing

B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive.  The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketing program to craft the optimum formula for branding, demand generation, conversion, and greater ROI.