Show notes
In this episode, I talk with Dr. Ryan DeBell, founder of The Movement Fix and the T-Tool. We talk in-depth about how he built an online following and created a digital business. We also talk about his move into creating and selling a physical product called the T-Tool. Find Dr. Matt on Instagram @docmatt_trim and on clinicalperformance.co Find Dr. Ryan DeBell on Instagram @ryandebell and on themovementfix.com This is by far the longest episode in the history of the show. To make things easy to find, here are the timestamps for each topic. 01:30 - Random talk about current events 10:50 - How he started his chiropractic clinic 14:30 - Why he had to rebrand his clinic 17:40 - Marketing his clinic through Youtube and workshops 23:30 - Doing his first paid workshop 25:00 - How his blog grew and helped book more workshops 32:23 - Podcasting 40:45 - His experience with low back pain 41:30 - Launching digital products 53:30 - How collaboration helped create and sell more digital products 58:30 - Think and Grow Rich and wanting success 01:02:55 - How you can help people in multiple ways 01:06:00 - How his youtube channel accidentally got deleted 01:11:30 - Movement and rehab vs manual therapy 01:19:00 - The T-Tool 01:27:00 - Marketing products and services 01:29:00 - Setting realistic sales expectations 01:36:40 - Niching down 01:45:00 - Capitalism - The good and bad 01:49:50 - Subscription service vs 1-time products