In this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful career journey, from being a marketing director at The Predictive Index to founding her own business.Erin shares her experiences leading a dynamic content team and building diverse content, including interactive courses, certifications, and engaging documentaries. Tune in to understand how her passion for category creation and thought leadership reshaped her path and inspired her to launch a business centered around talent optimization.Delve into the challenges content leaders face when navigating internal conflicts and learn how to align teams for exceptional results. Lindsay and Erin discuss the significance of co-planning and breaking down silos to foster seamless collaboration between marketing, sales, and product teams.Listen in for:🫡 05:31 - 10:46 The crucial role of content leaders in sales-led companies💥 14:35 - 22:21 Drive your content's success by adapting to change and foster cross-functional collaboration🎨 29:27 - 34:09 The art of knowing when to grind and went to rest

Paul Roetzer, the Founder & CEO of Marketing AI Institute, joins The Casted Podcast to talk about AI's impact on marketing!In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the podcasting landscape. From transcription and summarization of audio to enhancing production quality and even generating custom bumper music, we explore how AI technology is streamlining processes and unlocking creative possibilities. Discover how podcasters can leverage AI for efficient news curation, scripting assistance, and generating engaging content across various formats. We also discuss the power of amplification and content strategy, sharing real-life examples of how AI transforms how podcasts are created, promoted, and consumed. Whether you're a podcaster looking to optimize your workflow, a curious listener intrigued by the possibilities of AI, or a marketing professional seeking innovative strategies, this episode offers valuable insights and practical applications. Tune in to explore the exciting intersection of AI and podcasting, and prepare to be inspired by the endless opportunities that lie ahead. Listen in for:👾 07:09 - 09:09 The Transformation of Marketing: Understanding the basics of AI, and it's impact👯 10:22 - 14:23 Utilizing AI as a creative ally in marketing initiatives🦄 16:20 - 19:14 Nurturing Creative Potential: Empowering young minds with responsible AI 🔋 22:14 - 26:28 The power of a Marketing AI Podcast, from content strategy to exponential growth🗝️ 26:31 - 29:08 The impact amplification can have for your marketing initiatives💥 31:02 - 33:16 Exploring the potential of AI in podcasting

Claire Suellentrop is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework.In this thought-provoking episode, Lindsay and Claire share customer-led growth strategies, uncovering the secrets to success in today's marketing landscape. Discover the power of customer-centric content and its impact on podcasts, and explore how to leverage customer research and build meaningful connections with your audience. Tune in for practical tips and inspiring insights as we navigate the future of marketing strategies. Prepare to transform your approach, adapt to challenges, and embrace customer-driven success.Listen in for:👯 02:27 - 05:55 The power of human connection in Forget the Funnels journey📣 06:11 - 11:02 How listening to their audience sparked a successful workshop series🔥18:17 - 22:20 The resilience of customer-led growth🫡 23:24 - 26:01 Empowering Marketers: How to get started with the customer-led growth framework🔮 29:51 - 31:51 Customer-Centric Content: Paving the way for the future of marketing strategies

Ryan Brock is the Chief Solution Officer at DemandJump and co-host of the Page One or Bust! Podcast AND today's guest on The Casted Podcast.He and Lindsay dive into the ever-evolving marketing, SEO, and content creation world. These two explore cutting-edge strategies, industry insights, and actionable tips to help marketers thrive. From pillar-based marketing and AI-driven content to the future of search and podcasting, they uncover the latest trends and empower you to elevate your marketing initiatives. Tune in and gain a deeper understanding of audience-central approaches, and unlock the true potential of creativity in a tech-driven era.Listen in for:🫡 04:12 - 11:05 Pillar-Based Marketing: Revolutionizing SEO with data-driven strategy🎯 13:18 - 18:00 The power of listening to your audience🗝️ 18:49 - 22:03 Unlock the potential of your podcasting through multimedia content🔍 22:09 - 26:31 Podcasting in the evolving search landscape🔮 27:05 - 29:53 Elevate creativity in the age of AI and embrace human aspect in content

With recent bank failures, rising inflation, and AI threatening to replace human employees in a wide range of industries, there’s a lot of scary noise in the marketplace right now. It can all feel like a bit too much. And as marketers, we already have a bit too much to do. What does the future look like? Where is the economy heading? How can we be “recession proof?”That’s why we’re (re)introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every marketer's mind when dealing with the most certain thing — uncertainty. You'll hear from content marketing leaders and get their take on what may lay ahead — Rachel Downey, Founder and Executive Producer at Share Your Genius, Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, Devin Bramhall, former CEO of the content marketing agency Animalz, and Julian Lewis, Co-founder of StudioPod Media.In this series, host Lindsay Tjepkema digs deep with each expert to get their advice on what to do when budgets get slashed, headcount gets lowered, and the marketer’s to-do list gets longer. For instance, while it might be tempting for some brands to liquidate their marketing teams and budgets, long-term growth depends on maintaining a relevant brand presence in the market and investing in innovation, technology, and automation where appropriate. While no strategy can guarantee total immunity from a recession, marketers can be better prepared and proactive in helping their businesses navigate uncertainties more effectively.

Unlock the hidden potential of podcasting and revolutionalize your marketing strategy.April Dunford is the author of Obviously Awesome and the Founder of Ambient Strategy, where she helps growing B2B companies by developing positioning to stand out in the market. Today, she and Lindsay explore the power of different content modalities and share insights on how companies can experiment with various formats to engage their target audience better. Discover the secrets to creating a standout podcast, positioning it against the competition, and leveraging video for a more significant impact. Whether you're a marketing professional or a business owner, this episode can help you unlock your podcast's potential and stay ahead in your marketing initiatives.Listen in for:🔥 02:34 - 06:45 The importance of positioning & elevating marketing beyond tactics💡 08:50 - 12:51 Adapt your marketing strategies to customer needs and market opportunities🏎️ 13:12 - 15:46 Drive your marketing results by identifying what works and amplify your success🗝️ 20:24 - 23:38 Harness the power of your podcast and fuel your growth🧪 24:43 - 26:42 Experiment with content formats to boost audience engagement🔮 31:22 - 33:39 Standing Out & Staying Ahead: Navigating the competitive podcasting landscape

Ready to revolutionize your brand's content strategy? It's time to unveil the untapped power of podcasts and how they can catapult your business to new heights of influence and thought leadership.In this episode, Adam Shoenfeld and our host Lindsay Tjepkema dive into the world of podcasting and the evolving landscape of content creation for brands. They discuss how young companies can leverage podcasts to tap into expertise, engage with their audience, and establish themselves as thought leaders. Join us as Lindsay and Adam share their insight on the changing dynamics of building a media company in today's digital age and a look at the future of podcasting and its impact on brand building and content strategies.Listen in for:🔥 06:28 - 08:40 Early Adoption of Media and Content Strategies for Growing Companies🤝 11:11 - 13:47 Unveiling Growth: From PeerSignal to Keyplay - A Journey of Media and SaaS Innovation🌐 16:46 - 18:31 Lower Entry Costs and Increasing Competition in the Content Era🧩 18:53 - 22:03 The Impact of AI on Marketing and the Urgency for Data-Driven Insights🍿 23:15 - 26:04 Balancing Automation and Human Touch in Content Creation🗝️ 27:14 - 31:13 The Missed Opportunity of Webinars and Events Without Podcasting

If you're frustrated and overwhelmed because your podcasting efforts must improve brand recognition or audience understanding, then you are not alone!Many marketing managers need help consistently producing high-quality, engaging content that resonates with their target audience, leading to low listener numbers and lackluster results.It comes down to focusing on aligning marketing efforts with sales goals!Meet Eric Quanstrom, the dynamic Chief Marketing Officer at CIENCE Technologies and a passionate advocate for the power of podcasting in B2B marketing strategies. With a rich experience that spans almost six years at CIENCE, Eric has helped the company excel in thought leadership and community building through engaging podcasts and video content. Eric shares his unique perspective on how podcasts can drive brand awareness, foster customer trust, and enhance employee engagement.Listen in for:🏆 06:40 - 07:55 Measuring success through directing traffic to your website🎙️ 09:20 - 12:15 Podcasting not only serves your marketing initiatives but your company as a whole✅ 13:01 - 15:33 Measure twice, cut once: How to get executive buy-in🚀 19:01 - 22:28 How to leverage podcasts for outbound lead generation and brand building🤖 24:03 - 26:09 The impact of AI on the future of marketingConnect with Eric: https://www.linkedin.com/in/quanstrom/

Do you strive to establish genuine connections and build trust with your audience?If so, it's time to leverage the power of podcasting as an effective content strategy. As a founder or marketing leader, you can establish authentic relationships with your customers through podcasting. Join Stijn Hendrikse, as he shares the solution to achieving this result and establishing trust and authenticity with your audience.Stijn Hendrikse is a talented entrepreneur, author, and marketing expert hailing from the Netherlands. With over two decades of experience in the B2B software industry, Stijn has successfully built and scaled numerous companies. Having moved to the US 20 years ago, he founded Kalungi, a growth agency, five years ago. Stijn is also the author of the popular book "T2D3.pro," which offers a playbook for scaling B2B SaaS companies. As a thought leader in the marketing world, he has helped many businesses connect with their audiences in meaningful ways through creative content strategies.Listen in for:☯️ 01:27 - 03:36 The art and science of marketing: How T2D3 came to be🫡 06:18 - 08:01 Thought leadership begins with solving a problem your audience can't solve on their own🔥 08:34 - 11:08 Utilizing the why/how technique to get to the core of your value🧪 16:27 - 18:47 New ways of measuring your marketing impact🧩 20:30 - 21:51 Why it's important to take ownership of your content🔮 29:15 - 32:44 A look into the future of podcastingConnect with Stijnhttps://www.linkedin.com/in/stijnhendrikse/

Are you frustrated with your ABM efforts despite creating quality content and promotion? As B2B marketers, we often get carried away with creating generic, one-size-fits-all content that fails to connect with our target audience on a personal level. That's where the power of personalized podcasting comes in, driving stronger relationships, better engagement, and more sales.Our special guest Jim Gilkey, an experienced Senior Account Executive at Terminus and host of Account Based Beverages, joins us to discuss how to build genuine relationships in the B2B marketing landscape, leverage the potential of podcasting in amplifying your account-based marketing initiatives, and avoid the trap of superficial personalization. Learn the critical factors for measuring the success of your podcasting efforts in tandem with your ABM strategies and prepare for the next wave of B2B podcasting with innovative content styles.Listen in for:👫 5:03-6:02 Why building genuine relationships is essential in the B2B marketing landscape.🛠️ 09:28 - 13:40 Building your ABM strategy begins with investing in your community🌟 15:39 - 20:32 We've entered a new era of marketing initiatives.💡21:24 - 24:35 Your ABM strategy is a marathon, not a sprint. Trust the process, measure what you can🧩 28:49 - 31:38 Get started. Perfecting your ABM strategy comes from testing and learning from your initiativesConnect with Jim:https://www.linkedin.com/in/jgilkey/