The Cassandra Podcast

On this week’s episode, Maryam Ahmed, President & CEO of Maryam + Company, joins Cassandra’s Kathy Sheehan and Michael Corti to discuss commitment to equity and diversity in the wine and food industry.

On this week’s episode, Kathy Sheehan and Michael Corti of Cassandra are joined by Sharon Kevil, Founder + CEO of Forti Goods and Tekisha Harvey, Co-founder of CannaCurious.

Featuring Kathy Sheehan, Chanon Cook, and Michael Corti. Cassandra’s segments uncover the unique personalities and perspectives contained within each generation, because when brands understand the key consumer archetypes within these groups, they can more effectively create for, communicate, and engage with each of them. Cassandra has divided the populations of Gen Zs into parts, or as we refer to them—segments, which are definable, accessible, and most importantly, actionable.

On this week’s episode, our host Nina Rupp is joined by Chanon Cook, Cassandra's Vice President. Chanon and Nina unpack Cassandra's latest report on Gen Z segmentation and get to explore some of these segments individually.

On this week’s episode, our host Nina Rupp is joined by David Stroud, Founder and President of Pivot Coldbrew, which was featured in this Thursday's Cassandra Daily on new adaptogenic and nootropic coffee drinks. David gives us his insight into the brand’s "chillbrew" coffee beverage, which encompasses a precision-crafted blend of cold brew, adaptogens, and nootropics with clinically proven benefits.

On this week's episode, our host Nina Rupp recaps fintech initiatives geared toward increasing Gen Z's financial literacy, innovative fragrance tech, an update on sports amid the ongoing pandemic, and qualitative data around young people's entertainment habits.

On this week’s episode (the first of the new year!), our host Nina Rupp is joined by Russell Barnett, the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream. Russell and Nina explore all aspects of the My/Mochi brand, which is currently America's fastest-growing frozen novelty that owns 80% of the mochi ice cream category in retailers and 98% of the category in convenience stores.

On this week’s episode, our host Nina Rupp is joined by Brad Marks, the CMO of Som Sleep. Som is a sleep drink that's engineered to help consumers fall asleep faster and sleep better throughout the night, and Brad and Nina talk all about the beverage, why sleep hygiene is absolutely essential, and even unpack some Cassandra research around health and sleep that further supports Som's market positioning.

On this week’s episode, our host Nina Rupp is joined by Emily Albright Miller, Vice President of Strategy & Insights at Big Red Rooster, a JLL company. Emily shares some truly can't-miss insights around consumer behavior as it relates to retail and shopping in light of the pandemic, and Nina and Emily outline three major areas of trend acceleration happening in this vertical.

Our host Nina Rupp recaps this week's Cassandra Dailies, covering innovative healthcare models that are growing amid the Covid-19 pandemic, better-for-you baking mixes, next-gen interconnected fitness platforms, and content collectives known as TikTok houses.