In this episode I talk about why I use templates for every aspect of my business and how you can use them to add ease to your workflow. I also give you the low-down on my brand new Squarespace website templates which are available to purchase now from my Template Shop. This podcast is written and presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.

In this episode I talk to Adanna Onuekwusi about how exploring your identity can transform your content. We talk about writing techniques that can help you to find your voice, and learn to bring your identity to the work you do. Adanna Onuekwusi is the founder of Invicta Writers. An educator, writer and creative mentor, she is  committed to teaching women how to harness the power of writing as an essential self-care practice that supports deeper connections and more fulfilling lives. Adanna feels passionately about women supporting, empowering and celebrating one another to confidently embrace their multi-layered identities, and balance being powerful leaders and self-aware, compassionate humans. You can find out more about Adanna on her website www.invictawriters.com or follow her on Instagram @invictawriters Or receive her Nourish Notes straight to you inbox: https://mailchi.mp/5c5317780fd6/signupfornewsletter This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.

In this episode I talk to Dani Paige, a launch copywriter who specialises in upgrading sales copy. Dani is passionate about creating persnality packed, ethical sales material for your business. She tells me how you can use different sections of your sales page to greater effect, and why we should all be keeping a list of our personal 'isms'! You can find out more about Dani on her website www.danipaige.com and follow her on Instagram @danipaige.online Get her free offer at offers.danipaige.com/personality-poppers This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.

In this episode I talk to Nicola Rae-Wickham about finding and using your voice in business. We discuss leading with your values while allowing them to evolve as you do, and the ways that you can work on using your voice. Nicola Rae-Wickham is a certified coach and brand strategist who helps big-hearted creatives and purpose driven humans to amplify their voice and make a real wholehearted impact on the world. She is founder of A Life More Inspired where she's combines her 20 year corporate marketing experience with coaching in order to coach big-hearted creatives and purpose driven humans to  to build brands and lives based on truth-telling and soul-connecting and do work that makes a meaningful and wholehearted contribution to the world.  You can find out more about Nicola on her website www.alifemoreinspired.com  follow her on Instagram @alifemoreinspired and listen to her podcast Dream and Do Podcast This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.

In this episode I talk to Melanie Knights, a self-published author, anti bro-marketing mentor and host of the podcast Entrepreneurial Outlaws. We talk about creating content that reflects your personality and values, instead of trying to fit in with what the algorithms demand of you. Melanie describes her work as being the entrepreneurial intersection of strategy, spirituality and self-inquiry - she advocates for building a business that serves your lifestyle on your terms, inspiring you to rewrite the usual marketing rules rather than trying to fit yourself into a box. Ever inspired by her deep love for the storytelling found in Country, Americana and Folk music, Melanie continues to pave new and exciting paths for her business whilst challenging the status quo of modern entrepreneurship. You can find out more about Melanie on her website www.melanieknights.com and follow her on Instagram @entrepreneurial_outlaws This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.

In this episode I talk to Kerstin Martin, a Squarespace expert and educator about making the most of your website. Kerstin believes in a heart-centered approach to business: providing great service and delivering high quality content and training. She has designed and launched over 80 websites and is the creator of the Eule Planner, an analog planner specifically designed for digital entrepreneurs. You can find out more about Kerstin on her website www.kerstinmartin.com and follow her on Instagram @kerstinmartin This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.

In this episode I talk to Niamh Crawford-Walker, a content strategist and coach all about getting started with Instagram Reels. Niamh has successfully coached radio presenters, authors, freelancers, female founders, those working to take their side-hustle to their full-time gig and those transition from employee to business owner.  You can find out more about Niamh on her website www.hashtaggoals.org and follow her on Instagram @niamhserena This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.

I would love to chat with you about how to get content together for your website, especially when you're first getting ready to launch or maybe doing a big overhaul.  I want to talk to you about everything you need to pull together...get organized before you start. So, why is it important to get organized before you kick off a website project?  To start with the obvious, it saves time. If you have everything together from the start of the project, you don't waste times hunting down the right thing. Or getting off-brand or getting distracted, but more importantly, if you've taken some time to pull together all the elements I'm going to share with you today... it's going to be so much easier to create a cohesive, gorgeous design. 

Sophy Dale is absolutely brilliant nd she's got such a warm personality! We talked all about how to create content that has empathy and connects. And Sophie is just brilliant at this.  So a little more about her Sophy Dale is a copywriter business coach and messaging strategy. Who works primarily with online business owners, helping them find the right words to the right people. Sophy believes that empathy can be a business owner's unfair advantage, enabling them to get right inside their ideal client's heads and create an emotional connection. So that potential clients feel seen, heard, and understood stories and words are at the heart of all of her.  A lifelong bookworm. Her background is in publishing and the arts world where she worked with writers, including Margaret Atwood, Ian Rankin, and Lionel Shriver, Sophy's experience as an editor, it gives her an edge and drawing out her clients' stories, seeing connections and narrative arcs and helping them find the best ways to express who they are and what they do in a way that will connect with their ideal clients.

Kiara Davis is a content strategist and a digital agency owner who's passionate about helping DIY entrepreneurs and purpose driven business owners show up confidently online in order to skyrocket their businesses to the next. Behind the brand, she's a multi-hyphenate with an array of passions and interests. In this episode, we talked about how to strategize your content more and get really clear about what you're creating.