19. Alec Stern – Everything Entrepreneurship from The Buildify Method

The Buildify Method

Aaron Keith & Ryan Coyne

19. Alec Stern – Everything Entrepreneurship

46 minutes Posted Nov 21, 2020 at 4:44 pm.

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Show notes

In this Build-isode Aaron & his co-host Ryan are joined by the

renowned co-founder of Constant Contact Alec Stern. Together Alec, Aaron

& Ryan cover a wide variety of topics that apply to entrepreneurs from

small startups to billion-dollar companies.

Alec Stern sheds his light on how pivotal ‘culture’ was to the

growth and scale of Constant Contact. We learn from Alec how culture and

customer experience became a bond that allowed Constant Contact to lead an

industry.

Next Alec shares how Constant Contact was able to develop a referral

strategy that allowed for a low cost of acquisition of new customers and how

that strategy help Constant Contact to scale. We learn how Alec married the

customer delight with their referral strategy which ultimately was anchored in

their company culture!

Finally, Aaron and Ryan ask what advice Alec would give an

entrepreneur early on in their career. Then we discuss the importance and

practice of keeping your eye on the things in life that matter to you, all

while running a company.

Show Notes:

Guest:

Alec Stern is
an entrepreneur, speaker, mentor, and investor.
He has become known as “America’s Startup Success Expert” for
performing hundreds of keynote speeches worldwide and for his popular sessions
at top conferences like Secret Knock, CEO Space International, City Summit,
Powerteam International, and Habitude Warrior.
He has been a
co-founder or founding team member of 8 startups with 5 exits – 2 IPOs and 3
acquisitions. As a primary member of
Constant Contact’s founding team Alec was one of the original 3 who started the
company in an attic. Alec was with the company for 18 years from start-up, to
IPO, to a $1.1 Billion-dollar acquisition.
Alec was
selected to the Influence 100 Authority List by Influence Magazine. In 2020, he was a 2-time Visionary Award
winner at top conferences for his success as an entrepreneur and for his work
helping startups and entrepreneurs.