How does a former pro NFL player launch one of the fastest growing meat snacks in the country? If you think it's only because he was a celebrity athlete, think again. Stryve Biltong co-founder Gabe Carimi switched gears from playing for the Atlanta Falcons to assembling a team of business all stars and working both smart and hard.

This episode is packed with advice for anyone launching a consumer packaged good, but especially one in the food or beverage space. This is an extremely wide ranging conversation - we talk about:

• finding the right partners
• acquiring manufacturing
• stifling competition
• getting into major retail chains
• marketing and sampling
• why direct-to-consumer online sales isn't the future they're chasing.

Here's another interesting thing: All three co-founders are very, very wealthy. So why did they take on outside investment capital? Also, what the heck is Biltong? If you've ever wondered what it takes to bring a food product to market, our conversation will open your eyes!

For full show notes, links and images, check out this show's post at https://wp.me/p8iNgs-kP and find every episode at TheBuildCycle.com/Podcast.

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