Everyone wants to get better at sales, but once you've had some success, could you explain why? Could you repeat that and train others to mimic that success? Cirrus Insight cofounder Brandon Bruce has grown his sales integration software company into a $12MM business by focusing on the process and creating systems that show where growth comes from and how to replicate it.

But there's a surprising benefit to this: It allows you to predict potential customers' needs, which you can use to lead them down your sales path and get them invested in your product or service before you ever make the sales pitch! We talk about that and a whole lot more of the challenges startups face early on when trying to figure out how to create a sales system for their company.

For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast

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