The Brandtelling Podcast

"What do you do?" It's the cocktail question -- some may say the $64 million question. And even experienced business owners and business leaders can find themselves umm-ing and ahh-ing when asked this simple question. In this episode of The Brandtelling Podcast I offer a simple suggestion for formatting your answer to help people understand what you offer and how you help.

The mistake many brands make is to feed the brand when times are good and starve the brand when times are not so good. That's a little backward.  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain offers some perspecitve on investing in a seaworthy brand during turbulent times.

What is the voice of your brand? Not just the tone of the brand and the words you are using, but what does the actual voice sound like? What is the quality of that voice? This is what we explore in the latest episode of my Brandtelling Podcast.   In this episode, "The Voice of Your Brand," I am pleased to be joined by Rob Carbone, President of Rob Carbone Voice Over, a professional voice-over artist who brings his expertise (and terrific voice) to help brands sound as professional or casual as they desire. Rob details how voice overs or VOs can help brands build and share their story leadership.This video may be of interest to someone at a company where you do business who asks, "Can't someone on our staff just record the VO for our video?"

Content marketing is how savvy B2B companies build and share their stories with prospects and customers. But how can you repurpose, reuse and recycle stories as authentic and meaningful new content?  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain is joined by Jaclyn Schiff, CEO of PodReacher, a done-for-you-service that transforms podcast episodes into high-quality articles to boost the visibility of your podcast. Jaclyn details how "content transformation" is much more than simply repurposing older content and she shares ways that businesses can build and share their story leadership.

Today we bust a common marketing myth: The Marketing Funnel -- and we provide something else to replace it that works a lot better. What's wrong with the Marketing Funnel?   It's broken. It assumes everything is a lead that comes into the top and that all your leads will glide out of the bottom as prospective customers. But we know it doesn't really work that way, right?  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses how Staging Your Content for Awareness, Consideration and Decision works better than the old Marketing Funnel.   And here is a great infographic you can use as a reference: https://download.brandtelling.com/stages

Jay Oliver of LI News Radio interviewed Arthur Germain of Brandtelling live on the show floor of the 2022 HIA-LI Business-to-Business Trade Show where they discussed what it's like to be back live and in-person again. (audio only)

A Quick Introduction to Arthur Germain, Principal & Chief Brandteller at Brandtelling

What's the difference among strategy, objectives and tactics? Lot's of marketers and agencies veer off into tactics before ever discussing strategy or selecting objectives. It's easy to be lured by the bright and shiny lights - but don't be fooled!   In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses the 5Ws and how and when to apply them to stay on track with your brand Strategy, Objectives and Tactics.

In just seven steps, you can build a stronger brand story for your growth-oriented professional services business to gain trust, win new customers and increase sales.  Brandtelling Principal & Chief Brandteller Arthur Germain introduces 7 Steps for Brandtelling Success  in this episode of Brandtelling Podcast.

Stories are incredibly powerful.. they're emotional and they connect us to one another. But can you improve the way you tell your brand story for greater impact? Sure you can!  Brandtelling Principal & Chief Brandteller Arthur Germain details 3 things to keep in mind when sharing your brand story in this episode of Brandtelling Podcast.