As a business owner or founder, there’s a good chance that you used to work for someone else. Some of us were focused on the future and always saw ourselves launching and building our own business. Others became "accidental" entrepreneurs following an exit from a corporate position. In any case — directed or accidental — your perception of what a business should look like is shaped by your past experiences — the good, the bad and the ugly.There is a good chance that you built your own brand to create a more empowering experience in business. For some people, that means feeling less stressed and indebted to their job by pivoting inside a job, or taking the leap to build their own business. That requires a big shift in their perception of what they should expect from a business.And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Joan Gaffney, founder and Chief Executive Coach at ShiftNova Coaching & Advisory where she helps people create a healthy relationship with their careers and businesses.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.ShiftNova Coaching & AdvisoryWebsite: https://shiftnova.com/LinkedIn: https://www.linkedin.com/in/joangaffney/

If you’re a business owner or founder of a growing business you may find yourself hiring a variety of employees into your company. You want people who can help your clients in the same way that you would. You really don’t want another you. Instead, you want employees who provide a different set of skills. You want to hire for a good fit. Someone who plays well with others. Someone who brings something different to your table.And sometimes, instead of hiring — now you find yourself involved in firing. What does that do to your brand?For most business owners, this isn’t what you imagined running a business would be. And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Nicole Craveiro, founder of CraveHRO, a boutique HR firm dedicated to providing HR solutions to small business employers.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.CraveHROWebsite: https://www.cravehro.com/LinkedIn: https://www.linkedin.com/company/cravehro/

As a business owner or founder, you may run a couple of different brands. You may have sub-brands or brand extensions. Different brands may have a different look and feel — and certainly a different message for different audiences. But imagine you were overseeing a thousand brands or ten thousands brands. Each of those brands also needs its own identities and audiences. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is a true media wrangler — Dave Behar, of Behar Brands, founded ion networks, the self-proclaimed, Network of Champions. Ion Network operates over 25,000 local channels in North America spanning across sports, personal brands, and content creators. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Dave Behar - Ion NetworksWebsite: https://ions.com/ Email: [email protected]

In business, we say two things all the time — first, you only have a short amount of time to connect with your prospects. And second — you want to tell them a story to capture their imagination. But one of the biggest challenges facing many business owners and founders is choosing the right stories to tell — both to their prospective customers AND to themselves.With proper guidance and a bit of courageous work, business owners can discover a NEW story that can totally set them and their business apart. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Seth Donlin who works with coaches, consultants and other subject-matter experts to help them become better, more authentic and more inspiring storytellers so they can confidently be themselves and tell the stories that help them connect with their ideal audiences.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Seth DonlinWebsite: https://www.sethdonlin.com/LinkedIn: https://www.linkedin.com/in/sethdonlin/

Every business owner or founder has a secret wish — a secret desire. They want to be the magic ingredient in their customer’s success story. We're thinking magic, like Obi Wan in Star Wars — someone who brings some mystery, wizardry and guidance that makes the main mission possible. It’s like a special thumbprint that you leave with your clients.How can brands take that formula and use it with their own clients?That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest brings a little mystery and magic to branding. Jimi Gibson, in his day job, is Vice President of Brand Communications at The Thrive Agency, a huge full-service digital marketing agency that delivers massive and sustainable growth. BUT, Jimis is also is a magician and a TedX speaker. He has produced large-scale illusion shows for theme parks, operated his own magic theatre, appeared on the Food Network, and created product launches for major corporations. Jimi has performed across the U.S. and Canada including the MGM Grand in Las Vegas. He was a two-time finalist in a prestigious competition against other magicians, worldwide. He's going to bring a little magic to our podcast!The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Jimi GibsonLinkedIn: https://www.linkedin.com/in/jimi-gibson/Thrive Agency: https://thriveagency.com/Jimi on TedX: https://www.ted.com/talks/jimi_gibson_you_have_magic_power_use_it_for_good

As a business owner or founder, there is no better friend you can have then a knowledgeable accountant. Not your graphics designer, not your web developer, and sorry to say — not even your branding expert — can provide you with the level of guidance and direction that you get with an experienced accountant. But, as an industry? They seem kind of boring. Some accountants can appear a little stuffed shirt -- a little smug, pompous, a know-it-all. A guy who seems at home in a traditional office, but not a lot of fun at a party. So how does a progressive, forward-looking brand find a good fit with an accounting firm that they can work with? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is anything but bland and traditional. Joshua Kreitzman is a partner at Kreitzman & Kreitzman CPAs. But forget that — what he says on his LinkedIn bio is that he is “An entertaining and exciting Certified Public Accountant. A rare breed. Business owner's consigliere. Guru of Tax Estimation. Servant to the poor, butler to the great Comforter, philosopher, and lifelong mate!” The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Kreitzman & Kreitzman, CPAs Website: https://www.kreitzmancpas.com/ Email: [email protected] Phone: (631) 582-6060 Asaf "The Brand Chef" Bochman in his chef's "toque": https://www.bochcreative.com/

As the owner or founder of your brand, you are likely the person who knows the most about everything your brand has to offers your customers. You’re the main technician. You’re the main salesperson. You’re the man. Or woman. Or person. What happens when your business starts to grow? Then you begin to hire a sales team - and train them - and hope they can do the same job as you. But will they know how to sell just like you do without you being on every sales call? How do you ensure sales consistency? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Kevin Barry, founder of Harbor Sales Management, where he delivers outsourced sales management for Long Island small businesses at a fraction of the cost of hiring a full-time sales manager. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Harbor Sales Management Website: https://harborsalesmgt.com/ LinkedIn: https://www.linkedin.com/company/harbor-sales-management-llc/

Every business owner and founder knows the feeling of “imposter syndrome.” We feel like we’re not who we say we are when meeting with people. Our websites must be describing other people and worst of all — we feel like at any moment, we’re going to get caught and called out, like in some movie. Here’s the thing - that’s all natural. For most owners and founders, your first business is also the first time that you have taken all the risks, become THE boss and had to handle sales, plus whatever your business actually provides. When imposter syndrome becomes a constant background feeling, more than a distance noise, but an unwanted companion in your business that can impact your brand, it’s time to seek some professional leadership coaching and guidance. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Joseph Beauchamp, president of Beauchamp Team Growth Solutions, where he coaches business leaders to overcome the challenges their teams face achieving goals and growing their businesses through a series of tools, including Leadership Development coaching, training, mentoring, and consulting. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Beauchamp Team Growth Solutions Website: https://beauchampteam.com/ Live2LeadLI event: https://www.live2leadli.com/

We used to say that “Armies run on their stomachs.” But every business owner knows that your business runs on technology. Without the right technology, you’re way behind your competitors. Some of the trouble starts when you fall down the rabbit hole of buying and maintaining tech for your business. But you don't need to be tech geniuses to figure out your IT. That’s what MSPs — or managed services providers — do every day. However, just like it was for an earlier guest, Justin Baliunas and Magnif-A-Tents, you want your tech company brand to be invisible and silent, until you need them. An MSP company can become a "hidden in plain sight" brand. That makes it tough - if not impossible - to build and promote your technology brand. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. We're pleased to welcome our guest, David Steiner, partner and director of business development for Cypress Grove Technologies, a boutique IT firm that provides support, consulting, and services to small and medium professional service firms throughout Manhattan and Long Island. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Cypress Grove Technologies Website: https://www.cypressgrove.com

You know our least favorite word of all time?   It’s entrepreneur. We can’t stand it.   We tell everyone that on this podcast, we speak to owners and founders. And we always avoid using the E word.   According to the dictionary, an entrepreneur is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.”   What makes them different from every business owner and founder? They take chances in their business? Same for us. They may fail. Same for us. It doesn’t sound like they need their own special title.   Well today’s guest may have a different take. On today’s episode of The Brandtelling Podcast our guest is Matt Rivera, who says on his LinkedIn that he is “a passionate entrepreneur and CEO, who thrives on transforming innovative ideas into successful realities.” He owns and/or operates several brands including Advanced Utility Solutions, Zoomin Groomin, The Inspection Boys, and ATAX, and Advanced Aerial Solutions.   The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.   Matthew Rivera Advanced Utility Solutions: https://autilitysolutions.com/ LinkedIn: https://www.linkedin.com/in/matthew-rivera-90775a23/