The Brand Licensing Podcast
The Brand Licensing Podcast
IMC Licensing
Are you looking to launch a licensed product? Curious about the ins and outs of royalty rates and commissions? Want to hear firsthand from industry experts and leaders in licensing? Look no further than The Brand Licensing Podcast, your one-stop-shop for all things licensing.    Host and President of IMC Licensing Emily Randles brings her passion for licensing and industry expertise to each episode. From licensing best practices to the nitty-gritty of agreements and deal terms, she has you covered from start to finish.      At The Brand Licensing Podcast, our goal is to educate and engage brand marketers, sales teams, manufacturers, and industry vendors who want to execute strategic licensing deals to increase sales and retail penetration. Sound like you? Click that subscribe button and start learning today! (Don't forget to share with your colleagues, too!)
The 5 Pillars of Successful Licensing | Featuring The IMC Team
Join us this week for a new episode of The Brand Licensing Podcast! The IMC team will be taking a closer look at the 5 pillars of successful licensing, which we previewed in our latest blog post. Tune in to hear Emily Randles and Julie Brown deconstruct the 5 pillars that licensors and licensees need to know.    
Sep 13, 2021
17 min
Licensing Through a Data-Driven Lens | Gary Symons, The Licensing Letter
Ready to take a look at licensing through a data-driven lens? On today's episode, we're digging into the data behind the licensing industry with The Licensing Letter's Editor-in-Chief, Gary Symons. This episode is sponsored by StyleWorks Creative. Learn more here: https://bit.ly/3wRuCav
Aug 9, 2021
46 min
What's Next for the Licensing Industry | Maura Regan, Licensing International
We're ringing in our new season of The Brand Licensing Podcast with the President of Licensing International, Maura Regan. In this episode, Maura is sitting down with us to talk through what's to come at Licensing International and shifts within the landscape of licensing. This episode is sponsored by StyleWorks Creative. Learn more here: https://bit.ly/3wRuCav
Jul 19, 2021
43 min
14 Industry Insights from Today's Top Experts | Season 1 Highlight Episode
Today marks one year of The Brand Licensing Podcast! To celebrate, we're looking back at our first season and the incredible insights our guests have shared along the way. Be sure to check out this very special episode! 
Jul 6, 2021
18 min
Bringing Digital Brands from Screen to Shelf | Taylor Carlson, Group Nine Media
For digital media firms, licensing has become a secret weapon. Group Nine Media's VP of Brand Development, Taylor Carlson, is talking with us about how names like The Dodo and POPSUGAR have extended their brands from screen to shelf.   This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
Jun 21, 2021
13 min
Managing Licensing Programs in Multiple Markets | Timo Olkkola, Flowhaven
Today, we're welcoming Timo Olkkola to the podcast! As CCO and Co-founder of Flowhaven, Timo will be sharing his insights on international licensing and how our listeners can manage licensing programs in multiple markets.
Jun 2, 2021
36 min
How Risky is Brand Licensing? | Emily Wickerham Randles, IMC Licensing
Worried that licensing is too risky for your brand? Host of The Brand Licensing Podcast, Emily Wickerham Randles, is walking through the steps brand owners can take to mitigate risk on our next episode. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
May 17, 2021
12 min
The Top Retail Trends You Need to Know | Michelle Lamb and Leigh Ann Schwarzkopf
Are you in tune with the latest retail trends? Michelle Lamb of The Trend Curve and Leigh Ann Schwarzkopf of Project Partners Network are covering this and more on The Brand Licensing Podcast. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
May 3, 2021
37 min
Negotiating Licensing Contracts That Last | Julie Brown, IMC Licensing
We're welcoming Julie Brown to The Brand Licensing Podcast! As IMC's VP of Client Services, Julie is bringing her expertise in deal negotiation and contract execution to our new episode. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
Apr 19, 2021
19 min
How to Handle RFPs Like a Pro | Luka Erceg, GEP
On this episode of The Brand Licensing Podcast, we're getting the inside scoop on all things RFPs. From best practices to how to make an impression during a virtual RFP process, Luka Erceg of GEP is breaking down everything you need to know. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
Apr 5, 2021
39 min
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