
Join us this week for a new episode of The Brand Licensing Podcast! The IMC team will be taking a closer look at the 5 pillars of successful licensing, which we previewed in our latest blog post. Tune in to hear Emily Randles and Julie Brown deconstruct the 5 pillars that licensors and licensees need to know.
Sep 13, 2021
17 min

Ready to take a look at licensing through a data-driven lens? On today's episode, we're digging into the data behind the licensing industry with The Licensing Letter's Editor-in-Chief, Gary Symons. This episode is sponsored by StyleWorks Creative. Learn more here: https://bit.ly/3wRuCav
Aug 9, 2021
46 min

We're ringing in our new season of The Brand Licensing Podcast with the President of Licensing International, Maura Regan. In this episode, Maura is sitting down with us to talk through what's to come at Licensing International and shifts within the landscape of licensing. This episode is sponsored by StyleWorks Creative. Learn more here: https://bit.ly/3wRuCav
Jul 19, 2021
43 min

Today marks one year of The Brand Licensing Podcast! To celebrate, we're looking back at our first season and the incredible insights our guests have shared along the way. Be sure to check out this very special episode!
Jul 6, 2021
18 min

For digital media firms, licensing has become a secret weapon. Group Nine Media's VP of Brand Development, Taylor Carlson, is talking with us about how names like The Dodo and POPSUGAR have extended their brands from screen to shelf. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
Jun 21, 2021
13 min

Today, we're welcoming Timo Olkkola to the podcast! As CCO and Co-founder of Flowhaven, Timo will be sharing his insights on international licensing and how our listeners can manage licensing programs in multiple markets.
Jun 2, 2021
36 min

Worried that licensing is too risky for your brand? Host of The Brand Licensing Podcast, Emily Wickerham Randles, is walking through the steps brand owners can take to mitigate risk on our next episode. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
May 17, 2021
12 min

Are you in tune with the latest retail trends? Michelle Lamb of The Trend Curve and Leigh Ann Schwarzkopf of Project Partners Network are covering this and more on The Brand Licensing Podcast. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
May 3, 2021
37 min

We're welcoming Julie Brown to The Brand Licensing Podcast! As IMC's VP of Client Services, Julie is bringing her expertise in deal negotiation and contract execution to our new episode. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
Apr 19, 2021
19 min

On this episode of The Brand Licensing Podcast, we're getting the inside scoop on all things RFPs. From best practices to how to make an impression during a virtual RFP process, Luka Erceg of GEP is breaking down everything you need to know. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.
Apr 5, 2021
39 min
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