The Enneagram types can be a powerful tool for gaining self-knowledge, but did you know that they can also reveal and shape integral aspects of your brand? This week on The Brand Leader Podcast, we get together with Shay Bocks, an expert brand strategist and enneagram practitioner, to discuss her process for combining enneagram research with branding strategies. Tuning in, you’ll hear Shay share her insights into the nine enneagram types as well as their many variations and nuances. She explains why it’s important to understand the core survival strategies of each type, and sheds light on some of the more common misconceptions around some of them. We discuss Shay’s thorough branding process with companies of all shapes and sizes and interrogate how identifying the founder’s enneagram, or that of the company can enable you to draw conclusions about the type of audience they want to connect with. Our conversation with Shay was deeply thought-provoking, and we can’t wait to hear more about her work. Be sure to tune in for this inspiring episode! 

Brands today aren’t just putting a social benefit on buying their product, but increasingly offering more ways to connect to their brand emotionally, and ultimately, to one-another. While today's world is dominated by the noise and solitude of social media, brands are able to puncture this veil and speak directly to consumers. So how do businesses today cut through the chaff, and enter the real conversation with today's consumer and build meaningful human-to-human connections?--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

If you have a retail-based or e-commerce business, having a well thought-out holiday plan is not only critical, but table stakes in today's retail world. Geoff and Kyle discuss this and the history of Black Friday and Cyber Monday, why they're important to your business, and some insights about what to do and when for your brand's success during the holiday season. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app