These days, every company is a media company. The pressure for marketers to be everywhere has never been greater. You better be blogging, Snapping, and doin’ it for the ‘gram. This is where you, fearless marketer, come in. You’re overworked and spread thin across multiple channels….then someone mentions starting a podcast. Well, this podcast is here to help. Welcome to The Brand Experiment, a resource for B2B & B2C marketers looking to learn how audio fits into their marketing strategies. Have you wondered: Is audio right for your brand and where would you even get started? How do you find the time to create even more content? What’s the easiest way to make sure it’s aligned with your other channels? You’ve come to the right place. We’ll answer these questions and more on this podcast. We’re not looking to sell you some magic bullet or neat checklist. The truth is, the answer is often “it depends.” Our goal is to be practical, not prescriptive. We’ll be talking with people like you who are figuring this out for their businesses and brands in real time. We’ll lay out the key concepts and walk you through how they get applied in the real world, so you can start to develop a practical plan of your own. Listen Notes