Here’s a HUGE challenge for Coaches, Consultants, Speakers, and Trainers who have invested in and worked to achieve a certification: YOUR CUSTOMER DOESN’T CARE (Ouch!) Listen to this episode and find out… How to make your certification or framework MATTER to your customer or audience? Why using one of these 3 simple words is guaranteed to get the attention of your customer? How to attach these 3 simple [blank] to your positioning and attract more customers?

Lots of Coaches, Consultants, Speakers and Trainers have certifications or frameworks you use to deliver your services. Take control of how you’re positioned in the market! Learn: Where is the simplest place to start positioning your business? How do you leverage your certification or unique approach when positioning your brand? Why you risk missing out on more customers and more business by ignoring the ‘process passivity’ of your audience?

As a coach, consultant, or speaker, the sooner you can position yourself, the faster you can separate from the crowd of competitors. In today’s episode, you’ll discover one quick trick you can use to position your personal brand. This works perfectly for those who know what they want to offer to the market. So if you’ve got at least some initial idea of the topic, subject, problem, product, or service you’d like to offer…THIS is a great place to start.

The coaching, consulting, speaker, and content creator space is crowded. How you position your personal brand is where you Zag above the crowd of zigs. So how about the first of 3 hacks on how you use people to position your personal brand? There are two simple steps for this hack. Try it for your personal brand!

Too many coaches, consultants, speakers and content creators struggle because they lack clarity around these 3Ps! This costs you valuable time, money, energy, and customers. Discover: What are the 3Ps you need to nail down to position your business? Why do you need the 3Ps as a coach, consultant, speaker, or content creator/thought leader? When do you use the 3Ps to position your business?  (HINT: It's NOT just when you’re starting out)

There’s little more frustrating and deflating than failing to connect with the customers you long to serve. For many personal brands like coaches, consultants, speakers, and creators, this feels paralyzing. You try to put up a website, send out emails, post on social… But nothing sticks. The way you connect with customers is through your words. So I asked brilliant copywriter Geoff Kullman to help us go from failing to connecting.

You just attended an amazing event, conference, or online summit…now what!? How do you maximize all your takeaways, insights, and notes? My friend, Daniela Nica’s amazing summit Monetize Your Genius wraps up today. It was 7 days packed with value. I watched chat boxes fly with takeaways and nuggets from session after session. Check out this episode and learn: How do you prioritize takeaways? How do you track progress? Why do you need some help after the event?

In part 1 of this interview with Dr. Choi, we explored Why our brains sabotage us and our business success…often without us being aware? Today we discover HOW to tap into our brain’s superpower potential and propel our businesses forward. Discover some simple, science-based tactics to tap into your brain’s full abilities in part 2 of our interview.

Is your own brain secretly sabotaging your business success? Dr. Eugene Choi breaks it down for us in part 1 of this amazing interview. Discover why Eugene left behind the 6 years he spent getting his Doctorate degree and a 6-figure salary on a quest to connect the impact of your brain on your business. In part 1 of this interview, you’ll learn the answer to this question: How does your brain sabotage your business success?

For too many Coaches, Consultants, and Speakers…the two ways we typically build great websites is BROKEN! Your two primary options are: DIY Figure it out yourself; PTP Pay the Pro to do it for you. The DIY approach wastes time and costs time…and clients. The PTP approach forces you to choose a “pro” you can afford—NOT the one you need. Neither helps you grow your business. In this episode, we explore a New, Better way for Coaches, Consultants, and Speakers to build a GREAT website.