Slack, vaccines, marketing funnels, audience measurement.

News coverage happening in Texas when the power goes out Nik's time living in a hurricane shelter while trying to cover the news Google/Facebook and Australia - yes, they've now solved this for the near term. Is this the new retransmission consent for content providers and countries?

"Thumbstoppers" - changing plans to meet consumers where they live Consumer research about how you can sell products and services The Boss gets a DUI and what it means for celebrity endorsements, nationally and locally Clubhouse - you in? Over-The-Air TV grows. What does this mean for your station or business?

TV Stations and Press Releases. What's the value of writing them today? Media Plans, GRPs and Impressions - finding local value today when Amazon has 55MM+ monthly active users and counting Volunteer your skills to a non-profit that needs your help using a new web site Black History Month - yes, it's February and there are media efforts out there again this year, and that's important. We discuss a 2019 example that's cool. It's also a reminder that Black Lives Matter is ongoing and needs to keep moving forward. It's not a one month thing. What's next? Stock Footage in TV commercials, station promos and advertising. Are you using it? Resounding yes. What are the issues?

This episode starts with Super Bowl ads and how the game impacts local TV stations and those $5.5 million ads on CBS - for the record -Nik is not a sport ball fan but loves the ads and Jim likes football and the ads; we explore log management (for those not in media that's how all those commercials get scheduled); we also discuss marketing with nostalgia, the value and opportunities available for brands.

Nik and Jim explore the ideas behind smaller markets keeping enterprise journalism in place in all market sizes; Retargeting consumers based on their search patterns - what are consumers options?; TV station affinity programs; Roles of marketing/creative services people in TV stations today; Axios local market newsletters

Here's our first episode of The Brain Chomp - our view of media, marketing and advertising.