Sustainable Socials
Sustainable Socials
A.K. Mulford & Anne Kemp
Welcome to the Sustainable Socials podcast! We're authors A.K. Mulford and Anne Kemp, here to help you grow your online community, develop holistic strategies for your brand, avoid social media burnout, and simply have more FUN! Join us each week for a deep dive discussion into the world of social media and marketing mindset as a whole.
Episode 38: Updates: Threads, Courses, and Conferences
This episode is all about updates. Anne and Ali talk about the Romance Writers of Australia conference they are headed to next month, including when and where they will be, as well as their plans outside of the conference. They talk about the new social media platform, Threads, how easy it is to use, and how they are using it. They also give advice on how to evaluate whether a platform is doing enough for you and deciding to stay with it or not. They talk a bit about their new courses, what they can teach you, and how to get a 20% discount. As this is the last episode for a couple of months, Anne and Ali talk about how they will be changing their format for next year. They want to invite more guests and do more interviews, so if you have any ideas or suggestions, please leave them in the comments or email [email protected] find out more about our new courses, you can check them out here.And don't forget to join Patreon to claim your 20% off discount code! For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
Jul 26, 2023
26 min
Episode 37: Patreon Q&A: Social Media and Using a PA
In this Patreon Q&A episode, Anne and Ali answer a question about how much of their social media they do themselves, vs how much they turn over to someone else. They talk about the importance of having an authentic social media presence, and also the importance of having help that compliments you, so that you are less likely to encounter burnout. They discuss Anne's new book detailing what a PA can do and how they can get started. They also talk about how to consider what type of PA or VA you may need, and what they can bring to the table. For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
Jul 19, 2023
21 min
Episode 36: Building Community with Michael Evans
In this week's special episode, Anne and Ali sit down with Michael Evans, the creator of Ream- a subscription based platform made for authors by authors. Michael talks about his path to creating Ream, including the struggles he had along the way, that lead him to developing a space for authors to create community and cultivate superfans. They talk about performance marketing vs brand marketing, and the importance of building a community with your readers, rather than just selling to them. They also talk about changing your mindset to nurture the the community you have, build trust, and create an engagement loop, as well as maintaining a sustainable business and online presence.To learn more about Michael and his story, check out his website.You can learn more about Ream and find valuable author resources here, or start a Ream subscription account here.And don't forget to check out the Subscriptions for Authors Facebook page. For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
Jul 12, 2023
49 min
Episode 35: Imposter Syndrome with Dr. Madeleine Amie
In this special episode, Anne and Ali interview psychologist Dr. Madeleine Amie, who has been working as a counseling psychologist for over 15 years in New Zealand and Australia. They talk about Madeleine's work around survival response and, most importantly, imposter syndrome and how it relates to the author and publishing community. They discuss how imposter syndrome can affect our presence on social media and how to avoid emotional burnout. Madeleine also talks about being aware of our tolerance levels, the physical symptoms that can be brought on by stress response, and knowing when to take a break.*A note about this conversation: When people are backed into a proverbial corner, their survival instincts kick in. Three of the most commonly known responses are fight, flight, and freeze, as well as a lesser known response called ‘fawning’. These survival responses are the body’s automatic reaction to threat and danger, and are controlled by our brain’s autonomic nervous system. If you’re interested in learning more about Dr. Amie, fawning or the fawn response, be sure to visit her website The Fierce Fawn. You can also find her on Instagram @thefiercefawn. For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
Jul 5, 2023
35 min
Episode 34: Real Talk: Authors, PR, and Expectation
In this week's episode, Anne and Ali dive further into PR and what it can mean for you. They talk about setting realistic goals, defining your boundaries with publicists, and managing your expectations. They give examples of ways you can get PR, even on a budget, and when you aren't able to work with a publicist. They also discuss the importance of creating a PR kit for yourself.Do you have a PR kit? We'd love to know what you have in it. Drop us a line to tell us what is in your kit, or to ask us any questions you may have, at [email protected]. For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
Jun 21, 2023
29 min
Episode 33: Patreon Q&A: Low Motivation and Avoiding Burnout
In this episode, Anne and Ali answer a Patreon question about Motivation. They  discuss the challenges of staying motivated when exhaustion sets in and explore the importance of recognizing your own limits to prevent burnout. They talk about how important it is to have fun, and to ensure you are taking care of yourself. They also talk about what consistency really means, and how to use the tools at your disposal to keep showing up when you want to, but are having those low motivation days.We'd love to have you join our Patreon discord group, and ask us any questions you may have. For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
Jun 13, 2023
16 min
Episode 32: Author PR vs Marketing: Which is Which?
Welcome to PR June! In this episode, Anne and Ali introduce the theme of the month and discuss the difference between PR and marketing. Anne explains what PR is, and gives examples of how to distinguish that from your marketing strategy. She also talks about mindset and being strategic.Anne and Ali both give ideas and examples of how they have gone about getting PR, even on a very limited or no budget. They also discuss the importance of hearing “no”, respecting it, and realizing that sometimes that "no" might just be a "not right now". If you have any questions about PR, send them our way! We will be happy to get you those answers. You can email us any time at [email protected].  For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
Jun 7, 2023
30 min
Episode 31: Catching Up with Anne and Ali
In this episode, Anne and Ali discuss the things they've been up to recently. Ali talks about their upcoming book release, and how they are preparing for it, and having fun on social media. Anne talks about the book she is currently writing, as well as a new non-fiction book she recently released. They also talk about being strategic with newsletters and how that has worked out.What are you up to? Do you have any upcoming or recent book launches, or are you doing anything exciting this month? We'd love to hear about it. Email us at [email protected] For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
May 31, 2023
19 min
Episode 30: Patreon Q&A: Using TikTok Drafts to Your Advantage
In this episode, Anne and Ali answer a question from patrons, about how they use their drafts. They each talk about how they personally use their TikTok drafts, and how many they usually have. They give tips and advice about different types of drafts you can make and how they can be used to your advantage. They also talk a little about CapCut and how to save templates to your drafts for later use.How do you use your drafts? How many do you have? Send us an email at team@sustainable socials to let us know!  For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
May 24, 2023
11 min
Episode 29: Build a Lasting Community
In this episode, Anne and Ali talk about strengthening the community you have built, and getting people to keep showing up. They talk about what you can do to help your followers feel valued and appreciated, while also creating connections and deepening bonds. They also discuss keeping the balance between not enough and too much, when it comes to offerings and engagement from you.We want to know, what do you do to keep people wanting to come back? How do you get them to keep opening your newsletter or showing up in your social media platforms.?Send us an email at [email protected] and tell us your thoughts! For coaching, community, and social media support, check out our Patreon!Want free TikTok tips, tricks, and trending sounds? Sign up for our newsletter!Find us on our website at https://www.sustainablesocials.com/
May 17, 2023
15 min
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