The Blogger Genius Podcast Podcast

The Blogger Genius Podcast

Jillian Leslie
I’m Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I’m also an online business strategist and Stanford MBA. 🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free Each week on Blogger Genius, I interview successful bloggers, entrepreneurs, and industry experts to uncover what’s working right now in the digital space—so you can monetize smarter, grow faster, and build a sustainable online business. 💡 If you’re a blogger or online entrepreneur looking to turn your audience into income, this podcast is for you! I dive deep into real-world strategies, ask tough questions, and leave you with actionable takeaways in every episode. Let’s grow your business together! Got questions or feedback? I’d love to hear from you—email me at [email protected]. 🎧 Listen now and start building your online business today!
Turn Your Email List into a Free Money Making Machine
🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ https://milotree.com/join/free  If you’ve been struggling to grow your email list and start making money online, you’re not alone. Many online entrepreneurs feel stuck—unsure how to build their audience without breaking the bank. But what if I told you there’s a way to do both for free? In my latest Blogger Genius Podcast episode, I break down a simple strategy using MiloTree that lets you grow your email list while making money on autopilot. No complicated funnels. No tech headaches. No upfront cost. Step 1: Create a Freebie That Your Audience Wants Right Now A great freebie is something quick, easy to consume, and solves a small but real problem your audience has. Think of it as a Hershey’s Kiss—something people consume immediately, not a 50-page ebook that collects digital dust in their downloads folder. Examples of High-Converting Freebies: ✅ 5 Instagram Caption Templates for entrepreneurs ✅ 10 Quick & Easy Meal Prep Hacks for busy moms ✅ How to Start a Blog in 3 Simple Steps for beginning bloggers Need help coming up with your freebie? I’ve got you covered! Grab my 3 AI prompts to generate a lead magnet in minutes: ➡️ milotree.com/freebieprompts 💡 Pro Tip: With MiloTree, you can set up your freebie for free, and we’ll handle delivery for you—no extra steps, no tech headaches. Step 2: Add a Tripwire Product to Start Making Money Instantly Once people grab your freebie, this is the perfect time to offer them a low-cost product that helps them take the next step. This is called a tripwire—a small digital product priced between $7-$27 that immediately provides value. Examples of Tripwire Products: 🔥 If your freebie is 5 Instagram Caption Templates, your tripwire could be a 100-template pack for $19. 🔥 If your freebie is 10 Meal Prep Hacks, your tripwire could be a 4-Week Meal Plan for $17. 🔥 If your freebie is How to Start a Blog in 3 Steps, your tripwire could be a Beginner Blogger Course for $27. This works because your new subscriber just showed interest in this topic, making them much more likely to buy. 💡 Pro Tip: With MiloTree, setting up a tripwire is one click—no coding, no complex funnels. And you can do this for free too! Just upload your product, set a price, and you’re done! Step 3: Use Tripwire Sales to Fund Your Email List Growth One of the biggest reasons entrepreneurs struggle to grow their email list is the cost of ads. But what if you could use the money from your tripwire sales to fund your growth? Here’s how: ✔️ Offer a freebie to attract subscribers. ✔️ Sell a tripwire product immediately after signup. ✔️ Use the tripwire profits to run more ads to your freebie. ✔️ Repeat the process—your business funds itself! This is how smart entrepreneurs scale their businesses for free while also making money. Step 4: Get Your First Freebie & Tripwire Live Today (for Free!) You don’t need a website. You don’t need to be tech-savvy. You just need MiloTree. Here's a video showing what it looks like in your MiloTree dashboard. 🔹 MiloTree creates an AI-powered opt-in page for your freebie. 🔹 We deliver your freebie and add subscribers to your email list automatically. 🔹 You can upload & sell your tripwire product right away. 🔹 All of this is FREE—no credit card required! 🚀 Ready to start? Sign up for MiloTree Free and launch your first freebie + tripwire today: ➡️ milotree.com Final Thoughts If you’ve been waiting for the perfect time to start growing your email list and making money, this is it. With MiloTree, you can build your audience, test new product ideas, and generate sales—all without spending a dime. And once you see that first sale pop up in your inbox, I promise—you’ll be hooked. 🎯 Try it now for free: milotree.com 💬 Got a freebie idea? Drop it in the comments! I’d love to hear what you’re working on and give you feedback.
Mar 19
8 min
Struggling to Monetize Your Content? Here’s What You’re Missing
Turn your influence into income today! 🚀 Start selling digital products, growing your email list, and boosting your social media with ease—all for free with MiloTree. Sign up now! If you're a blogger, content creator, or entrepreneur, you've likely heard the term "influencer." But for many creators, stepping into that role can feel uncomfortable. You’re not just posting beautiful photos or writing helpful blog posts—you’re stepping forward as a recognizable brand with a human face. In my latest Blogger Genius Podcast episode, I sat down with Gordon Glenister, an expert in influencer marketing and host of the Grow Your Influence Online podcast, to break down what it takes to make this shift without feeling inauthentic. Show Notes: MiloTree Gordon Glenister 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why Your Influence is More Valuable Than Your Content With the rise of AI-generated content, Gordon and I discussed how pure content creation is becoming commoditized. What remains valuable? You—the creator behind the content. Your unique personality, expertise, and personal brand are what make people engage and keep coming back. Many bloggers see Instagram influencers as self-promoters, but Gordon argues that successful influencers are problem solvers. If you help moms, food lovers, or DIY enthusiasts, you’re already building influence—you just need to recognize and harness it. How to Build Influence Without Selling Out A common fear is that stepping into the influencer role means selling out. However, Gordon explained that brands want to partner with authentic creators who care about their communities. The key is staying true to your audience and only partnering with brands or promoting products that align with your values. He pointed out that many creators have highly engaged communities but aren’t monetizing them simply because they don’t see their value. If you’ve built a following, even a small one, you already have influence—you just need to recognize and leverage it. Strategies to Step into the Influencer Role If calling yourself an influencer feels uncomfortable, here are some simple shifts you can make: 1. Become Memorable Gordon shared that successful influencers often have a signature style or catchphrase. This can be as simple as wearing distinctive glasses (like Gordon does) or always signing off your content in a consistent way. Think about what small, repeatable element could make you stand out. 2. Create a “Weekly Moment” One of Gordon’s biggest tips was to establish a regular posting rhythm. Whether it’s a weekly newsletter, a podcast episode, or an Instagram series, showing up consistently builds trust and anticipation. I’ve been experimenting with this myself, sharing my Build Your Digital Product Empire series on Instagram. Even though I don’t post it on a set day, I’ve noticed my engagement steadily increasing just from naming it as part of a series. 3. Make Your Audience Feel Seen People don’t just want to consume content—they want to feel acknowledged. By engaging with your audience’s comments, asking for their feedback, and even mentioning their insights in your content, you create a deeper connection. 4. Niche Down to Stand Out Rather than trying to be an expert in a broad category like “food blogging,” think about your niche. For example, instead of just being a dessert blogger, you could focus on gluten-free, five-ingredient desserts for busy moms. The narrower your niche, the more recognizable and sought-after you become. 5. Tell Your Audience What to Do Next One of the biggest mistakes content creators make is not giving clear calls to action. Gordon recommends always guiding your audience on what to do next—whether it’s saving a post, subscribing to a newsletter, or joining your membership. If you don’t spell it out, people won’t take action. The Role of AI and the Future of Influence We also discussed AI’s growing role in content creation. While AI can speed up your workflow, your human personality remains irreplaceable. Gordon emphasized that people buy from people. If you’re using AI, make sure it’s enhancing—not replacing—your unique voice and brand. Start Growing Your Influence Today Building influence doesn’t mean becoming a different person. It simply means amplifying what makes you unique and showing up consistently. If you’re already helping people through your content, you’re halfway there. So, what’s your signature element? Your “weekly moment”? Your niche? Start putting these strategies into practice today and watch your influence—and opportunities—grow. Want to turn your influence into income? Check out MiloTree—the simplest way to sell digital products, memberships, and freebies without the tech headache. Sign up for free today! Other Podcast Episodes You Might Like: 5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income) Make Your First $1,000 Selling Digital Products (Even with a Small Audience!) with Jillian Leslie How to Sell Without Feeling Icky: A Mindset Shift That Will Transform Your Business with Paul Ross   Connect with me: ✨ Instagram: https://www.instagram.com/milotree/ ✨ LinkedIn: https://www.linkedin.com/in/jilliantohberleslie/ ✨ Facebook Group: https://www.facebook.com/groups/bloggergenius
Mar 12
29 min
5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income)
 🚀 Start selling digital products for FREE FOREVER. Turn your ideas into income! 👉 Join MiloTree Now! If you're a blogger, content creator, or coach looking to monetize your audience, selling digital products is one of the best ways to build a sustainable online business. But here’s the secret: you don’t need to constantly create new products. Instead, focus on repurposing what you’ve already made into multiple income streams. In this post, I’ll share five profitable digital products that are dominating the market right now—and how you can maximize your profits by repackaging and repurposing them. 1. Live Workshops (With a Twist) Why They Work: With AI-generated content everywhere, real human interaction is more valuable than ever. People crave live engagement, which is why paid live workshops are exploding in popularity. How to Sell and Repurpose: Host a 60-minute live Zoom workshop on a hot topic. Charge anywhere from $27 to $97 for access. Record the session and sell the replay as an evergreen digital product. Break the workshop into mini lessons and sell them as a bite-sized course. Offer a PDF transcript or workbook as an additional paid resource. Use short clips from your workshop on social media to promote future sales. 👉 Example: Host a "Pinterest Traffic Growth Workshop" for bloggers, then sell the replay, offer a mini-course with key takeaways, and package the workbook as a separate download. 📌 MiloTree makes it easy to set this up with AI-generated sales pages in seconds. 2. Email Challenges Why They Work: People love guided challenges that help them achieve quick wins. A 5- to 10-day email challenge is an easy way to build engagement and grow your email list. How to Sell and Repurpose: Create a free or paid challenge ($10-$27 entry fee). Deliver daily emails with tips, templates, or action steps. Turn the email content into an ebook and sell it. Repurpose the challenge into a self-paced mini-course. Offer a VIP version with bonus videos or live Q&As for an upsell. 👉 Example: A "7-Day Instagram Growth Challenge" with actionable strategies, later repackaged into a step-by-step ebook and a self-paced course. 📌 With MiloTree, you can automate this process and even sell a tripwire product on the thank-you page when someone signs up for your challenge! 3. Digital Templates & Toolkits Why They Work: People want done-for-you solutions. Digital templates save time and effort, making them super high-value and easy to sell. How to Sell and Repurpose: Offer plug-and-play Canva, Notion, Trello, or Google Sheets templates. Sell them as individual downloads or bundles for higher perceived value. Offer editable vs. non-editable versions at different price points. Repurpose them as bonuses for memberships, coaching programs, or online courses. 👉 Example: A "Social Media Content Calendar" available in multiple formats—Notion, Trello, Google Sheets—sold separately for $27 or included as a membership bonus. 📌 MiloTree allows you to quickly sell digital downloads and even offer them in different formats to different audiences. 4. Strategy Sessions & Coaching Calls Why They Work: Personalized one-on-one coaching is always in demand, but the real magic happens when you repurpose those sessions into passive income. How to Sell and Repurpose: Offer high-ticket coaching calls and record them. Create mini-courses or guides from the most common questions. Use client Q&As to generate blog content or eBooks. Package coaching insights into a step-by-step training program. 👉 Example: An "Instagram Strategy Session" where you walk a client through their content plan, later repurposed into a pre-recorded training or course. 📌 With MiloTree, you can sell coaching calls and automatically deliver recordings to clients. 5. Memberships & Private Communities Why They Work: Recurring revenue is the holy grail of online business. Once you build a membership, you get paid over and over again for content you create once. How to Sell and Repurpose: Offer exclusive content, coaching, or templates inside a private group. Charge a monthly or annual fee for access. Repurpose past content into standalone digital products. Offer different membership tiers for various price points. 👉 Example: A "Digital Product Creators Membership" that includes monthly workshops, templates, and AI tools, housed in a private Facebook group or Slack community. 📌 MiloTree makes setting up memberships simple, allowing you to start selling with no tech headaches. Other episodes you may like: Make Your First $1,000 Selling Digital Products (Even with a Small Audience!) with Jillian Leslie The Truth About Growing a Successful Digital Product Business in a Small Niche with Courtney Whitehead 10 Types of People Who Will Win in 2025 (And How to Be One of Them)  
Mar 5
11 min
Make Your First $1,000 Selling Digital Products (Even with a Small Audience!)
🚀 Grow your audience, skyrocket your social following, and start making money with digital products. Start selling for FREE FOREVER. Turn your ideas into income! 👉 Join MiloTree Now 🚀 Grow your audience, skyrocket your social following, and start making money with digital products. Start selling for FREE FOREVER. Turn your ideas into income! 👉 Join MiloTree Now! Are you struggling to make money from your blog? You’re not alone. Many bloggers feel stuck, thinking they don’t have a big enough audience, don’t know what to sell, or are overwhelmed by the tech side of selling digital products. But here’s the truth: you don’t need a massive audience to make money. I’ve seen bloggers in all niches—food, parenting, wellness, and even social media coaching—hit $1,000 and beyond with just a few hundred engaged followers. In this post, I’ll break down a simple four-step plan to start making real money from your blog—fast and for free. If you follow this, you could have your first digital product up and selling by the end of this week! Show Notes: MiloTree 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Step 1: Pick a Simple Digital Product to Sell One of the biggest mistakes bloggers make is overcomplicating their digital product. The key is to start simple and solve a real problem. Think about the six purchasing triggers people will pay for: ✅ Makes money ✅ Saves money ✅ Saves time ✅ Moves toward happiness ✅ Moves away from pain ✅ Raises social status Now, here are three quick-to-launch digital product ideas that work in almost any niche: 📌 1. Digital Downloads (Price: $17 - $47) Think of ebooks, guides, or printables. These work because people love "done-for-you" solutions. Food bloggers: A 7-day meal plan for busy parents ($37) Craft bloggers: A Beginner’s Guide to Crochet ($27) Parenting bloggers: A Printable Family Chore Chart ($17) Wellness coaches: A 30-Day Self-Care Journal ($27) Social media experts: An Instagram Reels Content Calendar ($47) 🎥 2. Workshops or Mini-Courses (Price: $47 - $97) If you love teaching, create a live or recorded workshop. Food bloggers: A Live Meal Prepping Like a Pro Workshop ($67) Craft bloggers: A Handmade Holiday Gifts Mini-Course ($97) Parenting bloggers: A Toddler Tantrum Survival Live Q&A ($47) Wellness coaches: A Morning Routines for Energy & Focus Mini-Course ($67) Social media experts: A How to Grow on Instagram in 30 Days Workshop ($97) 💡 3. Coaching or Consulting (Price: $97 - $197) People pay more for personalized help—this is a great high-ticket option. Food bloggers: "Blogging for Foodies" Coaching Call ($97) Craft bloggers: "Start Your Etsy Shop" Strategy Session ($147) Parenting bloggers: Sleep Training 1-on-1 Coaching ($97) Wellness coaches: Personalized Wellness Plan Coaching Call ($150) Social media experts: Instagram Audit & Strategy Call ($147) 👉 Quick math: Sell 22 copies of a $47 ebook = $1,000 Book 7 coaching sessions at $147 each = $1,000+ Step 2: Create a Simple Sales Page You don’t need a fancy website! A simple sales page should answer three key questions: What problem does your product solve? (Example: Struggling to meal plan?) How does your product solve it? (Example: A 7-day meal plan + grocery list) How can people buy it easily? (Example: Simple checkout page) 🚀 MiloTree Free Plan makes this easy! With MiloTree, you can create an AI-powered sales page in seconds—for free. It’s optimized for conversions, meaning more sales for you. Just enter: ✔️ Your product name ✔️ Your price ✔️ A short description ✅ MiloTree also delivers your digital product automatically. No tech headaches! 🎉 Sign up for free at MiloTree.com and start selling today. Step 3: Sell with a Simple 3-Email Sequence 💡 Email is the best place to sell. Why? Because it’s personal, direct, and high-converting. Here’s the only email sequence you need: 📩 Email #1: The Hook Tell a story about the problem your product solves. Example: “I used to spend hours meal planning—until I figured out a simple system. Now I’m sharing it with you.” 🤔 Email #2: Overcome Objections Address hesitations. Example: “Worried this won’t work? That’s why I include a step-by-step video guide and a money-back guarantee.” ⏳ Email #3: Urgency & Social Proof Share testimonials and create FOMO. Example: “Sarah just emailed me saying this meal plan saved her five hours this week! Get yours before the price goes up in 3 days.” 🙌 No email list yet? No problem! Use MiloTree Free Plan to offer a freebie and start collecting emails—for free. Step 4: Scale to $1,000+ with These Tricks Once you start making sales, scale up fast with these simple strategies: 🔥 1. Offer an Upsell When someone buys your product, offer them a related product or bonus on the thank-you page. Example: “Get a 1-on-1 coaching session for just $47 more!” ✅ MiloTree makes upsells easy! ⏳ 2. Run a Flash Sale Offer a 24-hour discount to create urgency. Example: “Get 50% off for the next 24 hours only!” 🔄 3. Promote More Than Once 💡 80% of people don’t buy the first time they see an offer. Remind them! Experts say people need to see your offer 7 times before they take action. 👉 Be bold! If you know your product helps people, you have an obligation to sell it! 🚀 Start Selling Digital Products for FREE with MiloTree! You don’t need a huge audience or a fancy website to make money blogging. Just follow this 4-step plan: 1️⃣ Pick a simple digital product 2️⃣ Create a MiloTree sales page (for free!) 3️⃣ Use a 3-email sequence to sell 4️⃣ Scale with upsells, flash sales, and reminders 🎉 Sign up for MiloTree Free Plan today and start selling in minutes—zero risk! 👉 MiloTree.com (100% Free Forever!) Got a product idea but not sure if it will sell? Email me at [email protected]—I’d love to help! Now, go take action! Your first $1,000 is closer than you think. 🚀💰
Feb 26
17 min
The Truth About Growing a Successful Digital Product Business in a Small Niche
If you've ever dreamed of turning your passion into a thriving business, you're in for a treat! In my latest episode of The Blogger Genius Podcast, I sat down with Courtney Whitehead, a psychologist by day and crochet designer by passion. Courtney has successfully built an online business, Creations by Courtney, selling crochet patterns, but the lessons from her journey apply to any niche. Whether you’re a craftsperson, educator, or expert in a specific field, you can turn your expertise into a sustainable and financially successful business.   🚀 Ready to grow your audience, skyrocket your social following, and start making money with digital products? Get started for FREE—no limits, no fees, no catch. Sign up and start turning your ideas into income! 👉 Join MiloTree Now   Show Notes: MiloTree Creations by Courtney 10 Digital Product Mistakes Checklists 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify In this blog post, we’ll break down the biggest takeaways from our conversation, including: The journey from hobby to business The tools that simplify selling digital products (spoiler: MiloTree makes it easy!) The power of community and why a Facebook group might be your best asset How to turn your engaged audience into a paid membership From Hobbyist to Niche Business Owner Courtney’s journey started as a childhood passion, inspired by her mother. But it wasn’t until 2011, with the encouragement of her husband, that she decided to turn her love of fiber arts into a business. Like many creators, she started by selling finished products but quickly realized that wasn’t scalable. Enter pattern design—where she found her niche. By creating and selling patterns, Courtney transformed her passion into a profitable business. If you’re an expert in a specific field, whether it’s crafting, writing, coaching, or another niche, consider selling digital products like templates, guides, or courses to expand your reach and revenue potential. The Tech Struggles of Running an Online Business One of the biggest challenges Courtney faced was dealing with tech overwhelm. She initially invested in ThriveCart but quickly realized that the complexity of the platform made it difficult to use in her busy life. With three kids (including twins in competitive gymnastics) and a full-time career as a psychologist, she needed a tool that worked for her, not against her. That’s where MiloTree came in. MiloTree’s simple interface allowed Courtney to easily set up and sell her digital products, saving her time and frustration. If you’re looking for a no-fuss way to start selling digital products, MiloTree is now offering a free plan—so you can set up a freebie, a digital product, or a social media pop-up with no credit card required. Try it now. Building Community Through Facebook Groups Another key to Courtney’s success has been fostering an engaged community. Her Facebook group, Confidently Crochet with Creations by Courtney, has become a hub for crocheters to ask questions, share their work, and support each other. She also uses the group to test ideas, get feedback on patterns, and provide exclusive content. If you’re a blogger or digital creator, a Facebook group can be an invaluable tool to nurture relationships with your audience. Not only does it help build trust, but it also creates a direct line of communication with potential customers. Turning Community Engagement into Recurring Revenue Courtney is now considering turning her Facebook group into a paid membership, where members can get exclusive patterns, live tutorials, and deeper engagement. If you have an engaged audience, a membership can provide consistent revenue while giving your community even more value. Setting up a membership is easier than ever with MiloTree, where you can sell subscriptions, courses, and exclusive content with just a few clicks. Imagine turning your expertise into a reliable monthly income! The Biggest Takeaway: Keep It Simple One of the biggest lessons from this episode is that tech shouldn’t hold you back—it should support you. Courtney’s journey is a testament to the power of keeping things simple. Instead of getting bogged down by complicated tools, she found a solution that works for her and allows her to focus on what she loves: designing crochet patterns and growing her business. Ready to Start Selling Digital Products? If you’re feeling inspired and want to start monetizing your passion, now is the perfect time. MiloTree’s free plan makes it easy to create and sell digital products with no upfront cost. Whether you’re selling crochet patterns, templates, courses, or memberships, MiloTree can help you grow your business with ease. Sign up for free today! Know someone who would love this conversation? Share this post with them! And if you’re enjoying The Blogger Genius Podcast, please subscribe and leave a review—it helps more people find the show! Let me know in the comments—what’s your biggest takeaway from Courtney’s story? Have you thought about turning your niche passion into a business? Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie How to Sell Without Feeling Icky: A Mindset Shift That Will Transform Your Business The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom
Feb 19
44 min
How to Sell Without Feeling Icky: A Mindset Shift That Will Transform Your Business
🚀 Ready to grow your audience, skyrocket your social following, and start making money with digital products? Get started for FREE with MiloTree’s Free Plan—no limits, no fees, no catch. Sign up today and start turning your ideas into income! 👉 Join MiloTree Now But what if you could reframe selling into something positive—something that actually helps your audience? That’s exactly what Paul Ross, sales expert, hypnotherapist, and host of The Influencer's Edge Podcast shared on The Blogger Genius Podcast. Show Notes: MiloTree 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours The Influencer's Edge Podcast PaulRossBook.com Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Biggest Myth About Selling One of the first mindset shifts Paul introduces is this: you are never selling your product or service. You are always selling decisions and good feelings about decisions. Your potential customers aren’t just weighing the pros and cons of your offer—they’re also battling their own doubts, insecurities, and decision fatigue. Today’s consumers are overloaded with choices, making it harder than ever for them to trust their ability to make the right decision. Your job isn’t to “sell” them something—it’s to help them trust themselves and guide them to a decision that benefits them. Why People Struggle with Selling For many creators, the real issue isn’t selling—it’s self-worth. You might be thinking: Is what I offer really valuable enough to charge for? People can find free information online, so why would they pay me? What if they think I’m just in it for the money? Paul breaks this down: if your product or service truly helps someone improve their life, you are doing them a disservice by NOT selling it to them. The truth is, people value what they pay for. When they invest in something, they are far more likely to take action and get results. If you give everything away for free, people may never take it seriously enough to make real changes. Reframing Sales: You Are a Decision Service Technician Paul suggests that instead of thinking of yourself as a “salesperson,” you think of yourself as a Decision Service Technician—someone who helps people make empowered choices. How to Sell Without Feeling Salesy: Help Them Trust Themselves Instead of convincing someone that your offer is great, help them feel confident in their ability to make a good decision. Example: “I’m here to guide you through the process so you can feel confident in your next step.” Show Them the Possibility, Not the Fear Instead of focusing on pain points and pushing scarcity, open their eyes to what’s possible for them. Example: If you sell an online course on meal planning, don’t just talk about the frustration of dinner prep—help them picture the relief of never stressing about meals again. Ask Thought-Provoking Questions People don’t always recognize their own needs right away. Guide them with questions that help them realize the value of what you offer. Example: “What would it feel like to have a clear plan for your blog’s growth over the next six months?” Use Language That Builds Connection Avoid pushy sales talk and instead, use language that positions you as a guide. Example: “Before we begin our exploration together today, let’s pause. What questions naturally arise as you consider taking this next step?” Overcoming the Price Objection If someone says, “This is too expensive,” instead of getting defensive, Paul suggests reframing the conversation: “You mentioned earlier that spending more time with your kids is a priority. What would it mean to you to have a system that gives you back an extra 5 hours a week?” “I understand that this is an investment. What would make you feel confident in moving forward today?” By redirecting the focus to the transformation and benefits, rather than just the price, you help your potential customer see the real value of what you offer. Final Thoughts: Selling is a Service If you take one thing away from this episode, let it be this: Selling isn’t about pushing a product—it’s about guiding someone toward a better version of themselves. When you shift your mindset from “I need to make a sale” to “I need to help someone make the best decision for them,” everything changes. Your confidence grows, your audience feels more connected to you, and your sales increase naturally. 🚀 Ready to take action? If you struggle with selling, start by offering a freebie through MiloTree, where you can create an AI-powered opt-in page and start building relationships with your audience—completely free! Also, grab Paul Ross’s free ebook and video training on overcoming objections at PaulRossBook.com. 👉 Let’s reframe selling and start seeing it as a gift you give your audience! What’s one shift you’ll make in how you approach selling? Drop it in the comments below! Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨ Why Being “Salesy” is the Best New Sales Strategy in 2024 with Jillian Leslie MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today for free—no credit card required—to see how easy it is to start selling your own digital products and growing your audience with MiloTree!
Feb 12
36 min
10 Types of People Who Will Win in 2025 (And How to Be One of Them)
Ready to grow your audience, boost your social following, and start selling digital products? With MiloTree’s Free Plan, you can do it all—completely free, forever. Sign up at MiloTree today and turn your ideas into income. 💡 If you kicked off the New Year determined to make 2025 your year but are already feeling your motivation fade, don’t worry—you’re not alone. The truth is, success isn’t about big bursts of energy; it’s about showing up consistently, even when it gets tough. So, who are the people who will truly thrive in 2025? Let’s break it down. Here are the 10 types of people who will win this year and how you can join them. Show Notes: MiloTree 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify 1. The People Who Show Up Consistently Success isn’t about motivation—it’s about habit. The people who keep going after everyone else quits are the ones who will come out on top. Even when the excitement wears off, they continue putting in the work. Be that person. Show up, even on the hard days. 2. The People Who Put a Human Face on Their Business People connect with people—not faceless brands. Winners in 2025 will be those who show up as their real, authentic selves, sharing their stories, expertise, and even strong opinions. With AI making content more abundant than ever, the key differentiator is YOU. Let people see your personality and what makes you unique. 3. The People Who Embrace AI AI isn’t going anywhere, and those who embrace it will have a major advantage. As my recent podcast guest, Peter Guirguis, shared, those who learn AI and integrate it into their work will never be replaced. AI is like throwing gasoline on your creativity and productivity—use it to your advantage. Want AI tools to streamline your business? Check out last week’s episode for my top AI recommendations. 4. The People Who Embrace B-Minus Work Perfectionism kills progress. The winners this year won’t wait for everything to be perfect; they’ll take action. B-minus work is still above average—and more importantly, it gets things done. Remember, nobody is judging you as harshly as you’re judging yourself. 5. The People Who Test and Test Fast Want to see if your idea will work? Test it quickly—without spending money upfront. That’s exactly why we launched the MiloTree Free Plan. You can: Sell one digital product (e-books, coaching, guides)   Offer one freebie or lead magnet to grow your email list   Set up one social media pop-up to grow your following And you can do all of this for free, forever—no credit card required. Set up a freebie or product today, see if it works, and if it doesn’t, tweak it and test again. 👉 Get started now: MiloTree Free Plan 6. The People Who Look for Opportunities The playing field is wide open right now. The people who actively look for new opportunities—especially in digital products—will be the ones who grow. Not sure what to sell? Brainstorm with ChatGPT or ask yourself: What am I learning right now that I could teach others? Then, set up a coaching offer in MiloTree, charge $80/hour, and start earning today. 7. The People Who Commit to Focused Work Distraction is the enemy of success. If you struggle with focus, try the Pomodoro Technique: work in 25-minute focused bursts, take a 5-minute break, and repeat. This simple method has transformed my productivity, and it can do the same for you. 8. The People Who Build Relationships Online business can be lonely, but you don’t need to go it alone. Winners in 2025 will find support networks, accountability partners, and collaborators to share ideas and expand their reach. You don’t need a high-ticket mastermind—just a few like-minded people who will tell you when an idea is great (or not). 9. The People Who Believe in Abundance Your mindset shapes your success. If you focus on scarcity (“there’s not enough to go around”), you’ll stay stuck. But when you shift to abundance thinking, opportunities seem to appear everywhere. Try it: look for abundance in your life right now, whether it’s time, resources, or ideas. The more you focus on it, the more you’ll find. 10. The People Who Believe in Themselves Success starts with believing you can do it. As Paulo Coelho said, “When you want something, all the universe conspires in helping you achieve it.” The people who win this year will bet on themselves—will you? Your Challenge: Take Action Now I’m here to help you win in 2025. Here’s how: ✅ Set up a freebie or digital product in MiloTree this week ✅ Email me at [email protected] or DM me on Instagram (@milotree) with your sales page ✅ I will personally review it and give you direct feedback—for free! Need AI-generated ideas? Grab these free resources: 📌 Freebie prompts: MiloTree Freebie Prompts 📌 Ebook prompts: MiloTree Ebook Prompts 2025 is already moving fast. The people who take action now will be the ones celebrating their success by the end of the year. Will that be you? Let’s make it happen together! 🚀 Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Embrace AI to Futureproof Your Online Business with Peter Guirguis How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨ From Panic to Profit: Turning Google Changes into Blogging Opportunities with Christina Hitchcock and Corinne Schmidt
Feb 5
13 min
How to Embrace AI to Futureproof Your Online Business
Ready to grow your audience, boost your social following, and start selling digital products? With MiloTree’s Free Plan, you can do it all—completely free, forever. Sign up at MiloTree today and turn your ideas into income. 💡 If you're feeling overwhelmed by the rapid evolution of AI and its impact on online business, you're not alone. But here's the good news: AI is a tool, not a threat—and those who embrace it now will position themselves for incredible growth. In the latest episode of The Blogger Genius Podcast, I had the pleasure of talking with Peter Guirguis, founder of Swift Press Support. Peter shared how AI is transforming website design, marketing, and more, offering actionable insights to help online entrepreneurs thrive. Show Notes: MiloTree Swift Press Support 6 Purchasing Triggers Download 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why You Can’t Ignore AI in 2025 AI isn’t just a passing trend—it’s a game changer for businesses of all sizes. Here’s why: Time Efficiency: Tools like ChatGPT save hours on content creation, customer service, and data analysis. Enhanced Personalization: AI-generated insights allow you to tailor content and products to your audience. Cost Savings: Automating tasks lets you achieve more without hiring additional staff. If you’re not yet using AI to amplify your efforts, now is the time to dive in. Tools to Supercharge Your Business Peter highlighted several AI tools that can transform your workflow: ChatGPT with Voice Features Use ChatGPT's lifelike voice interaction for brainstorming, translations, and even fun personal debates. (It can settle Christmas tree watering arguments, too!) Tip: Download the ChatGPT app on your phone to try this feature—it’s like having a virtual assistant in your pocket. Claude Ideal for data analysis. Upload CSV files or spreadsheets to get trends, insights, and even predictive analytics. Perplexity A research tool that provides concise answers with source links—perfect for speeding up your workflow. Runway ML For content creators, this AI tool generates video clips from scratch. Describe a scene, and let the tool bring it to life. Leonardo AI A tool for creating detailed images with granular controls for designers, such as background adjustments and blurs. Flux AI Specializes in creating artistic and high-quality images. theresanaiforthat.com A website listing various AI tools across industries, with user ratings and reviews to help you find the right AI for specific needs. InVideo AI Briefly mentioned as a video generation tool capable of creating longer clips (e.g., 30 seconds). Sider AI A Chrome or Safari extension for interacting with YouTube videos. It can summarize videos, provide key takeaways, and generate timestamps for specific sections. Custom GPTs Create tailored AI “employees” to specialize in tasks like email marketing or copywriting. Peter recommends starting with a Prompt Assistant to optimize your AI interactions. The Future of SEO and Content Creation SEO is evolving. With tools like Gemini and ChatGPT delivering direct answers to queries, fewer users are clicking through to websites. Peter’s advice: diversify your traffic strategies. Here’s how: Strengthen Your SEO: While traffic from Google may decline, keywords still help platforms and AI identify your content. Experiment with Other Channels: Build traffic through ads, social media, and influencer collaborations. Create Lead Magnets: Offer valuable freebies or lead magnets to grow your email list. (MiloTree’s free plan makes this easy—set up a lead magnet and start growing your list today!) How to Get Started with AI If you’re ready to incorporate AI into your business, here’s a step-by-step plan: Experiment with AI Tools Start with ChatGPT and explore its capabilities. Try voice commands, create a custom GPT, or use AI for brainstorming product ideas. Download Free AI Resources Not sure where to start? Grab my 13 AI E-Book Prompts to create a sellable product in just hours. Download them for free here. Sign Up for MiloTree’s Free Plan Use MiloTree to create your first digital product or freebie, grow your social media following, and start collecting emails—all for free. Sign up here. Final Thoughts The rapid pace of AI development may feel uncertain, but Peter and I agree on one thing: the future is bright for entrepreneurs willing to adapt. AI isn’t here to replace creativity—it’s here to amplify it. By exploring tools, diversifying strategies, and staying informed, you can position yourself ahead of the curve. 👉 Ready to make 2025 your breakout year? Start today by creating your first digital product or lead magnet with MiloTree for free. Don’t let another day go by without taking advantage of these tools to grow your business. Loved this episode? Share it with a friend, and don’t forget to subscribe to The Blogger Genius Podcast!
Jan 29
41 min
The Secret to Growing Your Email List: Insights from Flodesk Co-Founder Rebecca Shostak
If you’re an online entrepreneur, coach, or blogger, you’ve likely been told that email marketing is key to growing your business. The saying is true, "The money is in your list!" Yet, the complexities of setting up email systems and crafting campaigns can feel daunting. In my newest episode of The Blogger Genius Podcast, I interviewed Rebecca Shostak, co-founder of Flodesk (affiliate), a platform revolutionizing email marketing for small businesses. Rebecca shared her journey from designing merchandise for top music acts like Rihanna and Linkin Park to co-founding Flodesk, a tool designed to make email marketing simple, beautiful, and accessible. In this post, we’ll unpack strategies for growing your business, simplifying your processes, and using tools like Flodesk and MiloTree to make your efforts easy, effective, and profitable. Show Notes: MiloTree Flodesk (affiliate) 6 Purchasing Triggers Download The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why Email Marketing is Critical in 2025 Email marketing has evolved from a "nice-to-have" to an essential pillar of a successful online business. Here’s why: Higher Engagement Rates: While social media posts have a 3-5% visibility rate, email open rates range from 30-80% for engaged audiences. Unmatched ROI: For every dollar spent on email marketing, businesses see an average return of $40. Ownership of Your Audience: Social media algorithms are unpredictable, but with email, you own your subscriber list, ensuring direct communication with your audience. If you’re not already building an email list, now is the time to start. Luckily, tools like Flodesk and MiloTree make this process seamless and free. How Simplicity Drives Success In business, complexity can be the enemy of progress. Rebecca Shostak, co-founder of Flodesk, and my recent guest on The Blogger Genius Podcast, shared her philosophy: “Less is more.” This mindset applies to email design, business strategy, and the way you communicate with your audience. Here’s how simplicity can transform your efforts: 1. Simplify Email Design Stick to 1-2 Fonts: Consistent typography creates a polished, professional look. Use Ample White Space: Break up content to make it visually appealing and easy to read. Focus on One Message: Avoid cramming multiple ideas into a single email. Instead, send shorter, more frequent emails. 2. Streamline Your Business Strategy Focus on Core Problems: Identify the single biggest problem you solve for your audience and build your messaging around it. Reduce Overwhelm: Avoid overloading your audience with information. Offer one solution at a time. Leverage Simple Tools: MiloTree integrates seamlessly with major email platforms like Flodesk, allowing you to grow your list and sell digital products effortlessly. How to Transition Social Media Followers into Email Subscribers Social media is great for visibility, but it’s not where sales happen. Rebecca described email as the “intimate conversation” stage of the customer relationship. Here are actionable tips to transition your social followers into engaged email subscribers: Offer a Valuable Freebie A freebie (also known as a lead magnet) is an excellent way to incentivize followers to join your list. Ideas include: Cheat sheets Mini-courses Discount codes Free shipping Exclusive content (e.g., recipes, travel guides, templates) With MiloTree’s Free Plan, you can create an AI-generated opt-in page, upload your freebie, and deliver it to subscribers automatically—all for free. Optimize Your Link in Bio Rebecca highlighted Flodesk's Link in Bio tool, which prioritizes your email opt-in form at the top. Pair this with a strong call-to-action like: “Grab your free cheat sheet now!” “Get 10% off your first purchase—subscribe today!” How to Use Email to Grow Your Business Your email list isn’t just a communication channel—it’s your most powerful revenue generator. Use it strategically to: Drive Traffic to Your Blog or Website: Send short, snappy emails teasing new content. Sell Digital Products: Whether it’s an ebook, course, or membership, email lets you connect directly with your audience to promote and sell. Build Trust: Share personal updates or behind-the-scenes insights to foster a deeper connection with your subscribers. How MiloTree Makes Selling Digital Products Easy At MiloTree, we believe in empowering entrepreneurs to monetize their expertise without the tech headache. Here’s why MiloTree is the perfect solution for selling digital products: 1. Hassle-Free Setup Set up your product, opt-in page, or freebie in under 5 minutes.   No tech skills required—MiloTree’s AI tools handle the heavy lifting. 2. Affordable Plans Start for free, no credit card required. Scale up with plans that grow with your business. 3. All-in-One Platform Sell digital products, offer unlimited freebies, and grow your email list—all from one platform. 4. Build Relationships Unlike faceless marketplaces, MiloTree helps you establish a direct connection with your audience, fostering loyalty and repeat sales. 👉 Ready to grow your audience and sell with ease? Sign up for MiloTree and start creating beautiful opt-ins and digital products today—it's simple, affordable, and effective. Sign up Why Flodesk is Such a Powerful Email Tool Flodesk is not just another email service provider—it’s a tool built with simplicity and beauty in mind. If you’re looking for an affordable, user-friendly platform to create stunning emails, Flodesk is an excellent choice. Simple Design Features: Gorgeous templates and intuitive tools make designing emails a breeze. Flat Pricing: Unlike many other email platforms, Flowdesk charges the same rate no matter how big your list grows—no surprises, just simplicity. Built for Small Businesses: Whether you’re a coach, blogger, or online entrepreneur, Flowdesk makes email marketing accessible and effective. Pro Tips for Maximizing Your Email Strategy Engage Regularly: Aim to email your subscribers at least once a week to keep your list warm. Use Clear CTAs: Every email should have one clear call-to-action, whether it’s to read a blog post, download a freebie, or purchase a product. Experiment and Analyze: Test different freebies, subject lines, and email designs to see what resonates most with your audience. Take the First Step Today Ready to grow your business? Start with these simple steps: Download Free AI Prompts: Get three freebie prompts to create an irresistible lead magnet. Grab them here. Sign Up for the MiloTree Free Plan: Set up your opt-in page, upload your freebie, and start collecting emails today. Share Everywhere: Promote your opt-in link on social media, in your blog posts, and even in your email signature. Final Thoughts Simplicity isn’t just a design choice—it’s a business strategy. By focusing on what truly matters, cutting out the noise, and using user-friendly tools like MiloTree and Flodesk, you can reduce overwhelm and grow your business with ease. The time to start is now. Your future self (and your email subscribers) will thank you. Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨ The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie
Jan 22
44 min
How to Create the Simplest Sales Funnel That Works!
Download my free guide to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 ==> milotree.com/triggers In the latest episode of The Blogger Genius Podcast, I dive deep into a common frustration faced by all bloggers and online entrepreneurs: the struggle with complicated technology and tools that often fail to deliver as promised. I also share how MiloTree is a powerful solution designed to simplify the entire sales funnel process, helping entrepreneurs grow their audience, build their email list, and sell products without the usual tech headaches. Show Notes: MiloTree 6 Purchasing Triggers Download The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Problem with Complicated Tech Tools The Common Frustration Have you ever considered all the time and effort wasted on grappling with various tech tools? Whether it's searching for tutorials, hunting for elusive features, or reaching out to support when things go awry, these frustrations are all too familiar. This struggle is an inevitable part of building an online business. A Personal Anecdote My husband David, a tech expert and the mastermind behind MiloTree, despite his technical prowess, faced difficulties connecting to the hotel Wi-Fi during our recent vacation in Miami. This incident highlighted our very reason for creating MiloTree: to provide technology that works seamlessly, allowing users to avoid the chaos that often accompanies building an online business. The Sales Funnel Simplified Attracting People: Using social media to draw in potential customers. Converting Them into Email Subscribers: Offering valuable content to encourage sign-ups. Selling Products or Services: Building trust and making sales to your audience. While the concept is simple, the tools designed to facilitate this process often complicate matters unnecessarily. Introducing MiloTree: A Solution for Simplified Sales Funnels Top of the Funnel: Growing Your Audience MiloTree offers social media pop-ups to help users grow their followers across various platforms, including Instagram, Pinterest, TikTok, YouTube, and Facebook. This feature converts site visitors into followers, establishing a foundation for deeper engagement. Middle of the Funnel: Building Your Email List MiloTree's freebie tool allows users to easily upload their freebies, automatically delivering the content to new subscribers. The platform also provides an AI-generated opt-in page that can be shared on blogs, homepages, and social media. This seamless integration with major email service providers ensures that when someone subscribes, their information is automatically sent to the user’s email service provider. Additionally, users can offer unlimited freebies and implement tripwires—selling products on the thank-you page after someone joins the list. Bottom of the Funnel: Selling Digital Products Milo Tree simplifies the process of selling digital products. Users can set up their products directly from the MiloTree dashboard, providing a name, price, and description. The platform generates an AI-created sales page, and users can also offer coupons and upsells to enhance their sales strategy. The key takeaway is that MiloTree is designed to work effortlessly, eliminating confusion and headaches. Overcoming the Fear of Switching Tools I acknowledge that switching tools can seem daunting, especially for those who have invested in expensive lifetime deals. However, MiloTree can work alongside the tools they are already using, making the transition smoother. I encourage anyone who feels stuck to reach out to me directly via email for assistance. I'm available to help brainstorm product ideas and provide feedbac Solving Problems for Your Audience The key to success in online business lies in solving problems—specifically, the painful problems that truly bother your audience. So consider what issues your products address and whether they align with the six buying triggers I often discuss. Free Guide For those unfamiliar with these triggers, grab my free guide, which is a game changer. Why Choose MiloTree? MiloTree is affordability, with plans starting at just $19 a month, significantly lower than many cart competitors. This allows entrepreneurs to focus on creating and connecting with their audience rather than troubleshooting technology. Please share the episode with friends, leave a review, and explore MiloTree’s offerings. For those interested in a one-on-one conversation to determine if MiloTree is the right fit for their business, book a free 15-minute call with me at milotree.com/meet. Other Related Blogger Genius Podcast episodes You’ll Enjoy: The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom New Strategies to Unlock Pinterest Success in 2025 with Kate Ahl Level Up Your Blog with These Game-Changing AI Tools MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!
Jan 15
8 min
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