We all have to begin somewhere, the issue arises when we're ready to step out of our comfort zone but we don't feel like we have the ability to be called an "Expert" In this episode Michelle and Donna talk about the expert mentality versus the specialist mentality. When you consider yourself a specialist, in your mind and the minds of your readers or listeners it is saying that you know what you're talking about but that you still have much to learn. You are looked at as someone willing to share their knowledge with their followers...And this is what builds trust. So moving from the Expert to the Specialist, you will instantly build a sense of belonging with your followers, thus building the trust factor that is so important within the online world.

With over 20 years experience between Michelle Grigsby and Donna Rios within the Marketing, Sales and Web Design Fields, we are launching out to a new audience. Join us as we share with you part of our stories and our hearts that will inspire and empower your online journey.

Your Brand is your Promise. It's who you are and how you want people to see you... It's not your product. Branding is what you are not. Personal Branding is the ability to market yourself and allow others to connect with you. Theres a fine line between personal branding and personal development. It's the ability to self package your skills and or talents.

In the online world, you are drawing people to yourself such as with Attraction Marketing. Your Brand is Who You Are and What Is Your Image. What do your friends say about you this is the beginning of your brand.

Defining your personal niche. Connecting with like minded people. Connect with people within your niche by following others in Foums, Groups, Blogs You want to attract and post content that people within your niche are attracted too.

6 Steps to determine your personal brand. 1. Take a personal inventory 2. What make you memorable or standout? 3. Think of other brands you can relate too. 4. What does your image say about you? 5. Identify with a group of people. 6. Write out how you want your personal brand to be seen.