Show notes
Do you often wonder how to write for your business in a way that feel authentic to you and attracts more of the right clients? Or why it is important to write authentically to begin with?Building your presence and communicating effectively will help you distinguish yourself from the masses and stand out from the noise to attract clients that resonate with you. Are you looking for ways to get more clients or to build long-lasting relationships with your clients?Join the conversation with Beth Knaus and learn how to communicate your message clearly and authentically to your audience.We cover topics such as:1. What should I put on my website?2. How to write a bio, a speaker sheet and an about me page & how they are different.3. How to write copy for a landing page that converts! to name a few. Beth Bio: Beth Knaus is a creative content writer and owner of That’s A Spade Copywriting Services. She writes content for solo-professionals that honors their originality and nails their true voice to the page, so they can stand out from the masses and attract the dream clients they are excited to work with. She also runs the Content Development Incubator, a program for those who enjoy writing and want to establish a creative practice so they can write their own content in an easier, more creative, and time efficient way. #podcast #mentalhealthmatters #personalgrowth #motivational #besuccessful #beproductive #bejoyful #beyourself #thebizessentials #tedtalk #inspirationalLink to Video Version:https://youtu.be/kkhzDHDgFWw Links to Other Videos: Timestamps: ● Intro (0:00)● About Beth (01:31)● How to distinguish yourself and get people to listen (02:51)● The kind of content you should create to attract more clients (05:42)● How to connect with your authentic self to create content that resonates with your audience (08:25)● Differences between blog, about page, landing page, and sales page writing styles (13:15)● How to communicate and connect with your clients using newsletters (18:05)● The differences between what goes in a bio, a speaker sheet and an about page (19:58)● Creating the an Ideal Client Avatar (ICA) and an internal client avatar (22:13)● How and what you need to know when you work with Beth or any professional copy writer (25:46)● How to reach out and connect with Beth (30:00)● The significance of ‘That’s A spade’ and what it means to Beth (30:45)● Final Thoughts (31:26)About Beth Knaus: Beth Knaus is a creative content writer and owner of That’s A Spade Copywriting Services. She writes content for solo-professionals that honors their originality and nails their true voice to the page, so they can stand out from the masses and attract the dream clients they are excited to work with. She also runs the Content Development Incubator, a program for those who enjoy writing and want to establish a creative practice so they can write their own content in an easier, more creative, and time efficient way. About Veronika & The Biz Essentials: Are you struggling to get your business off the ground? Do you feel defeated, personally or professionally? The Biz Essentials Podcast is here to help! Host Veronika Childs has overcome some of life’s greatest challenges. From starting a business, to overcoming childhood trauma, extreme weight loss, a cancer-scare, and battling imposter syndrome. Through she struggles she hopes to inspire others to follow their dreams! On the Biz Essentials Podcast, Veronika will teach you how she was able to start living for adventure, rather than fear and self-doubt. She shares her own advice in building a business, as well as bringing on guests who are experts in their fields. The Biz Essentials Podcast is here to inspire and direct your path to a brighter future. Have a question, or want to be featured on the show? Reach out for ways to get connected today!Connect with Beth:Website: Facebook: https://www.facebook.com/thatsaspade/Instagram: https://www.instagram.com/thats_a_spade/LinkedIn: https://www.linkedin.com/in/bethknaus/Twitter: https://twitter.com/thats_aspadePinterest: https://www.pinterest.com/thatsaspade/ **Connect with The Biz Essentials:**Website: www.thebizessentials.comEmail: [email protected]Twitter: https://twitter.com/TheBEessentials Instagram: https://www.instagram.com/thebizessentials/Facebook: https://www.facebook.com/groups/thebizessentialspodcast**Connect with Veronika**Instagram: https://www.instagram.com/veronikaventuresFacebook: https://www.facebook.com/veronikaventuresTwitter: https://twitter.com/veronikaventure*****Thank you so much for listening. You can check out this episode and others on The Biz Essentials, a top-rated podcast that helps you BE Productive, BE successful, BE Joyful &, More Importantly, BE Yourself. Don’t forget to share! Support us!
