<p>Steve Connor shares his thoughts on the value of storytelling in sales. </p>

The Big Interview hosted by Monty Fowler (THE SALE$ COACH) taps the expertise of practitioners, thought leaders, speakers, and authors to help sales &amp; marketing leaders coach their teams to maximum effectiveness. Monty focuses on the themes of lifelong learning, servant leadership, integrity, and teamwork with the goal of raising up the next generation of sales &amp; marketing professionals. Whether you are leading a team, a company, or aspiring to leadership, The Sales Coach is an informative and entertaining resource for growth, inspiration, and new ideas.