The Big Impression
The Big Impression
The Current
Reddit's Paulita David on how brands are using the internet’s most valuable focus group
23 minutes Posted Jun 18, 2026 at 9:00 am.
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Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online.