The Better Book Launch Podcast
The Better Book Launch Podcast
Patti Zorr
Ready to take your book marketing from mundane to marvelous? The Better Book Launch podcast is the perfect place for authors, looking to maximize the impact of their book. We explore all facets of effective book promotion with plenty of actionable tips as well as interviews with authors and industry professionals who share insider knowledge on how you can level up your marketing! Our podcast covers everything from organic to paid strategies, websites, funnels, book launches and content creation. So whatever stage you're at, join us today and upgrade those promotional powers.
Secrets to Launching a Bestselling Book Through Podcasts
If you're feeling overwhelmed by the lack of book sales despite spending hours on social media promotion, then you are not alone! Many authors find themselves frustrated by the limited reach of traditional marketing efforts, leading to disappointment and disconnection from potential readers. Instead of seeing a surge in book purchases, authors may find themselves struggling to gain visibility in a crowded market, leading to a sense of stagnation in their writing careers. By understanding the power of podcasting as a means to connect with a wider audience and build a loyal readership, authors can finally experience the book promotion success they've been striving for. My special guest, Michelle Glogovac, is THE Podcast Matchmaker, a podcast publicist and host of the award-winning podcast My Simplified Life. She works with entrepreneurs, authors, and experts to hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. Her first book, How To Get debuts in 2024! Get Michelle's book at: https://michelleglogovac.com/how-to-get-on-podcasts/
Jan 10, 2024
27 min
From Best-Kept Secret to Book Success: Harnessing the Power of Speaking with Lisa Moser
My guest Lisa Moser is a bestselling author and speaker coach with a passion for helping authors expand their reach through speaking engagements. With a background in pageantry and public speaking, Lisa understands the power of effective communication and connection. Her own journey with public speaking began when she competed in and won Miss Ohio, USA, overcoming her fear of speaking in front of large audiences. Inspired by her own experiences, Lisa wrote a children's book about diabetes awareness and became a national spokesperson for the American Diabetes Association. Now, as a speaker coach, Lisa helps authors and aspiring speakers develop the skills and confidence to effectively deliver their message and connect with their audience. With her expertise, Lisa empowers authors to use speaking as a game changer to increase book visibility and audience connection.
Nov 29, 2023
30 min
Mastering the Art of a Successful Book Launch: Insights from Leslie Kuster
Have you heard these myths about book launches? Myth #1: You need a huge following to have a successful book launch. Myth #2: Book launches are only for traditionally published authors. Myth #3: The success of a book launch is determined solely by the number of sales on launch day. Leslie Kuster will join us to debunk these myths and share the truth about successful book launches.
Nov 2, 2023
22 min
From Books to Blockchain: Maximizing the Value of Your Intellectual Property
Does this sound familiar? You pour your heart and soul into writing your book, only to have it stolen or plagiarized without consequence. You've been told to simply copyright your work, but the pain of seeing your ideas being exploited without reaping the benefits is still there. It's time to break free from ineffective measures and embrace the power of blockchain technology. Kary Oberbrunner speaks to how leveraging blockchain can not only protect and authenticate your story but also increase its value and security, giving you the recognition and rewards you deserve.
Sep 22, 2023
21 min
Transforming Adversity: How Dee Bowden Turned A Negative Experience Into A Book
Join Dee Bowden, author of Collect the Cash, as she shares her inspiring journey of turning negative experiences into opportunities to write a book and launch a successful business.
Sep 7, 2023
25 min
Supercharge Your Book Sales: Mastering the Art of Paid Ad Campaigns with Chris Benetti
Chris Benetti, the founder of Smart Author Media shares his expertise on promoting books through paid ad campaigns. He also discusses the use of AI in book marketing, sharing how his team is training Chat GPT to generate personas, and content to maximize book sales. In this episode, you will be able to: Understand the impact of long-term success on an author's career trajectory. Master the technique of amplifying book visibility through paid ad campaigns. Set up a well-designed ad budget that boosts your book marketing endeavors. Learn the framework of priming the advertising pixel for a fruitful ad campaign. Comprehend the measuring stick for effective paid advertising in book marketing.
Aug 15, 2023
24 min
Strategies for building your brand with your book.
In this episode of The Better Book Launch Podcast, Storybrand Coach and Marketing Strategist Mary Czarnecki reveals strategies for building your brand with your book.
Jul 18, 2023
24 min
From Book to Business: Discover Ray Santiago III Book Funnel Strategy for Client Attraction and ROI!
In this captivating episode, Ray Santiago III dives into his book launch marketing strategy for his bestselling book The Pillar B's. Tune in as Ray reveals the secrets behind his success with positioning his book and book funnel to attract new clients into his coaching business. Discover the strategies, insights, and tactics we used to launch his book for long-term success and learn how you can apply these proven methods to monetize your book.
Jun 1, 2023
17 min
Get Picked: Insider Tips for Authors Who Want to Speak on Stages
Are you an author who wants to take your message to the next level by speaking on stages? If so, you won't want to miss this episode. My guest expert, Aurora Gregory, is an accomplished author, speaker coach, and business strategist who has helped countless authors land high-profile speaking engagements. In this episode, Aurora shares her insider tips and practical advice for crafting compelling presentations, networking with event organizers, and standing out in a crowded speaking landscape. Drawing on her years of experience working with authors and speakers, Aurora offers proven strategies for getting noticed by the right people and delivering a memorable, impactful presentation that resonates with your audience. Whether you're just starting out or looking to take your speaking career to the next level, this episode is a must-listen for any author who wants to "Get Picked" for speaking engagements. Tune in now to learn from one of the best in the business!
Apr 20, 2023
36 min
Easy-to-Implement Strategies for a Memorable Book Launch
In this episode, Bestselling Author Andrew Kap shares his (zero to low cost) best-selling book launch marketing tips to sell more books, engage with readers, gather reviews, and so much more! He reveals his shock and awe social media approach, as well as how he delivers book bonuses to keep readers engaged and improve email open rates. Andrew's unique and proven book launch marketing tactics will show you how to surprise and delight your readers while building a relationship with them. Whether you're an existing or aspiring author, or just someone looking to build your business, this episode is packed with easy-to-implement strategies. Tune in to learn how to take your book launch to the next level and create a long-lasting connection with your audience.
Apr 20, 2023
37 min
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