On this episode of the Behavior Change podcast, Greg Stielstra, Senior Director of Behavioral Design at Lirio, Matt Johnson, Professor of Consumer Neuroscience and Neuromarketing and Prince Ghuman, Professor of Neuromarketing and Entrepreneurship at Hult International Business School, discussed the science behind human memory, including how to make memories, how to shape them, and how our memories influence the decisions that chart our future.

Greg Stielstra, the host of The Behavior Change Podcast, explores numerous cognitive biases and the way they affect how people interpret the messages you send. This could be especially important in light of your urgent need to communicate quickly and clearly because of COVID-19. Greg also shares Lirio Bias Brief number 179: Curiosity.

This week on the Behavior Change podcast, Lirio host Greg Stielstra speaks with Sara Dadkhah [https://www.linkedin.com/in/saradadkhah/], Behavioral Researcher at Irrational Labs [https://irrationallabs.com/] about the two types of incentives: intrinsic and extrinsic, and common misconceptions about what works and doesn’t work when it comes to motivating people to change their behavior.

On this episode of the Behavior Change podcast, Greg Stielstra, Senior Director of Behavioral Science at Lirio, spoke with Evelyn Gosnell, Managing Director at Irrational Labs. Evelyn discussed a wide range of behavioral science topics, such as why we struggle to keep New Year’s resolutions, the power of fresh starts, Ulysses contracts, how incorrect metrics can mislead, and the benefits of the BE bootcamp she leads.

Join us as we discuss UX and UI design with VP and Senior UX Designer at Regions Bank, Mike Rapp. Mike discusses his journey shaping user experiences across various industries, the difference between UX and UI, approaches to UX problem solving, and how it all plays into the art of effective email.

Greg welcomes Lirio’s new Chief Behavioral Officer, Chandra Osborn, Ph.D., MPH to The Behavior Change Podcast. Listen as they discuss Chandra’s background in behavioral science and psychology, her experience working at Vanderbilt University and One Drop, her exciting position at Lirio, and her affinity for pineapples.

Lirio Sr. Director of Behavioral Science Greg Stielstra walks listeners through a preview of The Whole Mind Webinar series, in which he discusses dual process theory, Systems 1 and 2, relevant cognitive biases, and more. Listen to learn how engaging the whole mind gives communicators our best shot of driving behavior change. Website: https://lirio.co/ LinkedIn: https://www.linkedin.com/company/lirio/ Twitter: @lirio_llc

Beth Karlin of the See Change Institue shares her findings with Lirio. Listen for a brief description of loss aversion and learn how behavioral science can be applied in real life to behavioral energy programs to influence energy users to build better habits. Website: https://lirio.co/ LinkedIn: https://www.linkedin.com/company/lirio/ Twitter: @lirio_llc

Julie O’Brien, Principal and Behavioral Scientist at the Center for Advanced Hindsight at Duke University and Opower alum, shares her findings with Lirio’s Senior Director of Behavioral Science, Greg Stielstra. Listen for a brief description of social proof and learn how behavioral science can be applied in real life to help people make healthier decisions—from vaccinations to dieting and beyond. Website: https://lirio.co/ LinkedIn: https://www.linkedin.com/company/lirio/ Twitter: @lirio_llc