Welcome to the Be Heard podcast where each week we’ll inject simplicity into marketing for your business. My name is Lisa D. Sparks and I am passionate about small business success. I started the podcast to make it easy for you, the busy business owner to make small tweaks to your existing marketing strategies that produce big results. I’ll share insights from current events, the latest marketing books, idea brokers, and anywhere else I get inspiration to help you Be Heard in the marketplace. During the next 30 minutes, you’ll be inspired, gain key insights, and find ways to improve what you’re already doing to make your voice heard. Now let’s get started.