
For this week’s episode, I chatted with Wil Lee, the visionary founder behind NFT project The Littles. A shorter episode (~ 45 minutes), I was blown away at the philosophical and poetic nature of Wil’s mind and can’t wait to have him back in the future.
If you enjoy the show, please consider subscribing and leaving a rating/comment!
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A serial entrepreneur based in Vancouver, Wil has been successful for a long time. And yet, like so many in Web3, he has finds himself energized like never before when building family-oriented NFT project The Littles.
In this episode, you'll learn about Wil’s backstory, how he got into Web3, the incredible backstory behind The Littles, how to grow a following, finding your authentic voice, work life balance, and much more.
Follow Wil on Twitter: https://twitter.com/wilxlee
View The Littles: https://thelittles.io/
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2:00 - Background and how Wil got into crypto
7:00 - Origin of The Littles and the importance of emotion to an NFT project’s success
12:00 - How to build a twitter following, find your voice, and endure criticism
26:00 - Work life balance and the irony of starting a project inspired by your family, only to find yourself drowning in obligations
36:00 - Daily practices for cultivating clarity of thought and the humor in basing your blueprint for success based on someone else
41:00 - What’s next for The Littles and book recommendations
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Interested in learning more about NFTs or Web3?
Follow Daniel on Twitter - http://twitter.com/dwitcoff21
Follow Daniel on Instagram - http://instagram.com/dwitcoff21
Feb 17, 2022
44 min

Growing up in the rural province of Chaco, Argentina, YON wasn't exactly destined for artistic success. As one of the poorest regions in Argentina, most households are focused on getting their kids educated and employed; they can dream when they're asleep. Growing up with neither resources nor the support of his parents, a young Yon made the decision that he was going to pursue life as an artist, regardless of the outcome. If he ended up broke and alone, at least he'd be doing what he loved.
In this episode, you'll learn about Yon's backstory, cultivating internal validation, getting banned from Reddit, how NFTs finally clicked with him, and navigating the difficult balance of his dual responsibilities to himself as an artist and those that have invested thousands of dollars in his work.
Follow YON on Twitter: https://twitter.com/botfrula
View the Peaceful Groupies: https://t.co/p984EtqzRn
Check out the Discord: https://t.co/A2wBk5yXOp
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0:00 - Intro
1:45 - Growing up in Chaco, Argentina
10:00- - Internal vs. external validation as an artist
13:00 - How Yon’s “Assface” character convinced him he was a real artist
15:00 - Making album covers, getting paid in crypto, and getting banned from Reddit
21:00 - Being bewildered with crypto and blockchain
25:00 - Selling Counterstrike Go weapons for Bitcoin and finally understanding NFTs
35:00 - The origins of PEACEVOID and the Peaceful Groupies
38:00 - Overcoming FOMO, launching and selling out PEACEVOID
50:00 - Mo’ money, mo’ problems
54:00 - Launching a project in bull cycle; dealing with holder anxiety during bear cycle
62:00 - Navigating the balance between responsibility to holders and responsibility to the art
71:00 - What’s the big vision for PEACEVOID?
75:00 - What’s on the horizon for the Groupies?
78:00 - Yon’s advice on how to get noticed as a Web3 artist
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Interested In learning more about NFTs or Web3?
Follow Daniel on Twitter - http://twitter.com/dwitcoff21
Follow Daniel on Instagram - http://instagram.com/dwitcoff21
Subscribe to our newsletter - https://badposture.substack.com/
Feb 3, 2022
1 hr 21 min

In 2012, Andre Benz launched Trap Nation on YouTube in order to create a playlist he and his friends could listen to while playing RuneScape. Just 15 years old at the time, the nascent channel exploded almost overnight, with Andre masterfully scaling it into one of the most successful music networks on YouTube, as well as a formidable record label which was approached for acquisition by every major label on the market.
Today, Andre is the co-founder of SoundMint, a generative audio-visual platform that believes the current version of music NFTs aren't incentivizing enough for fans...or even the musicians minting them.
To date-, the most popular incorporation of music into NFTs is to fractionalize ownership of a song and imbue it with some type of utility, whether that be giving holders a special access to the artist, letting them have input in the creative process, or discounts to merch and shows.
SoundMint believes that this format is more akin to a Patreon than a way to provide true value to holders, and they think they have the solution, which you'll learn about in the episode.
SoundMint is doing their first public drop with musician KLOUD and visual artist Alex Hooker tomorrow (01/14/22)!
Learn more at https://soundmint.xyz/
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0:00 - Intro
4:00 - Building one of the fastest-growing channels on YouTube at 15 years old by waking up at 3:00AM every morning
18:00 - Losing $100,000 during the 2017 ICO ("Initial Coin Offering) boom and getting jaded on crypto
23:00 - Skeptically returning in 2020 and how the utility of blockchain and NFTs finally won him over for good
28:00 - The origins of SoundMint and transitioning from the music industry into Web3
33:00 - How SoundMint uses generative technology to revolutionize music-based NFTs
37:00 - Why should musicians care? Why should collectors/fans?
43:00 - How SoundMint actually works
50:00 - Should every Web3 company start as a DAO?
56:00 - The long-term vision and biggest threats to that vision
59:00 - Andre's closing thoughts on protecting your mental health in Web3
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Follow Andre, SoundMint, and its founders on Twitter:
SoundMint - https://twitter.com/soundmintxyz
Andre Benz - https://twitter.com/benzspeaks
Paris Blohm - https://twitter.com/ParisBlohm
De-Fi Brian: https://twitter.com/DeFi_Brian
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Interested In learning more about NFTs or Web3?
Follow Daniel on Twitter - http://twitter.com/dwitcoff21
Follow Daniel on Instagram - http://instagram.com/dwitcoff21
Subscribe to our newsletter - https://badposture.substack.com/
Jan 13, 2022
1 hr

Welcome to The Bad Posture Podcast, hosted by Daniel Witcoff.
Every other week, we'll bring you an interview with the artists, entrepreneurs, engineers, and innovators building the metaverse.
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In Episode #2, we interview MotivateMe.eth the pseudonymous community manager for Cryptoadz by Gremplin. Moti (moh-tee) came for the flip and stayed for the community, helping to launch one of the most successful NFT projects to date, bringing in more than $200M in only a handful of months. He's self-aware, cohesive, and incredibly patient, helping maintain the !vibe for more than 14 hours every day. If you're interested in how to build great NFT communities, why a project would choose to use a creative commons license (nobody owns the IP!), or how to participate in Web3 without being rich, this is the episode for you.
Learn more about Cryptoadz:
Follow Moti on Twitter: https://twitter.com/MotivateMeV2
Check out the collection on OpenSea: https://opensea.io/collection/cryptoadz-by-gremplin
Get updates on Twitter: https://twitter.com/cryptoadzNFT
Hang out with the community on Discord: https://discord.com/invite/cryptoadz
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0:00 - Episode Overview
5:00 - How a community manager allocates his time (14+ hours online per day!)
9:00 - From CryptoPunks to Cryptoadz
17:00 - Moti's favorite NFT projects (based on strength of community)
20:00 - Why he uses a pseudonym rather than his real name
28:00 - Vulnerability, mental health, and how the lottery dynamics hijack our emotions
33:00 - Dealing with jealousy and how to network in Web3 (without being rich)
40:00 - Building great communities in Web3
44:00 - How he evaluates NFT projects
46:00 - Why Cryptoadz uses a CC0 license and has no roadmap
54:00 - How a community manager recharges their mental health
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Interested In learning more about NFTs or Web3?
Follow Daniel on Twitter - http://twitter.com/dwitcoff21
Follow Daniel on Instagram - http://instagram.com/dwitcoff21
Subscribe to our newsletter - https://badposture.substack.com/
Dec 22, 2021
57 min

Welcome to The Bad Posture Podcast, hosted by Daniel Witcoff.
Every other week, we'll bring you an interview with the artists, entrepreneurs, engineers, and innovators building the metaverse.
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In Episode #1, we interview Daniel Allan, the 24 year-old musician who made headlines by independently raising 50ETH for his Overstimulated project. At the time, that amounted to ~$200,000. Not too shabby.
From learning English as a second language, to teaching himself to make music, play D1 tennis, and reinvent himself as musician in the age of Web3, Daniel's entire story is interwoven with a beautiful self-reliance and willingness to bet on himself.
You can listen to Daniel’s latest single here, and take a look at his crowdfund campaign here.
Follow Daniel on Twitter: https://twitter.com/imdanielallan
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Timestamps
1:00 - The significance of butterflies to Overstimulated
3:10 - Daniel’s backstory
11:00 - On self-reliance, diving in, and why you don’t need to be qualified to start
17:45 - Moving to LA during the pandemic and the art of discipline
30:00 - Losing and finding himself in Web3
50:00 - How to make music NFTs valuable for fans (without ripping them off)
57:40 - On the surprising feeling following a dream achieved
66:00 - The reality of being an artist and what he’s currently focused on
69:00 - What he’s working on now
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Interested in learning more about NFTs or Web3 in general?
Follow Daniel on Twitter - https://twitter.com/dwitcoff21
Follow Daniel on Instagram - https://instagram.com/dwitcoff21
Subscribe to our associated newsletter - https://badposture.substack.com/
Dec 16, 2021
1 hr 15 min

Welcome to The Bad Posture Podcast, hosted by Daniel Witcoff.
Every other week, we'll bring you an interview with the artists, entrepreneurs, engineers, and innovators building the metaverse.
If you're interested in learning more about NFTs or Web3 in general, please check out our accompanying newsletter:
https://badposture.substack.com/
Dec 13, 2021
36 sec
