One of the traps people fall into when considering writing a book is that they think it’s all about writing. They think if they can do that, they’ll be good to go.    The thing is, writing is only one piece of the entire puzzle. There’s work you’ve got to do before and after that will make the process a whole lot easier. Not only that, but when you do it the right way, it ensures you have a finished product that will do what it’s supposed to do — help solve a problem for your people, but also work hard for you in your business.   In this episode of The AUTHORity Show, I’ll take you through the entire journey of planning, writing, and promoting your book from start to finish. I’ve got ten steps for you to follow that will ensure you don’t miss a thing.   Even if you’ve just started thinking about writing a book, it’s a great place to start.  Much better than diving in head first only to find out you’ve missed some really important bits along the way.   So tune in and take notes because trust me, this is going to help you. And if you’re ready to take the next step and start planning out your book, hit me up on Instagram @jessicakillingly and let me know how I can help.     Here are the highlights from the episode:   {4:05} Step One - Planning  {6:05} Step Two - Outlining  {6:42} Step Three - Structuring  {8:17} Step Four - Writing your first draft  {9:06} Step Five - Editing  {9:53} Step Six - Publishing  {12:01} Step Seven - PR  {12:29} Step Eight - Marketing  {12:53} Step Nine - Launching your book  {13:16} Step Ten - Monetising 

So you’re ready to write a book, are you? You know what you’re going to write about and how many words you want it to be, so that’s all you need to know. Right? Don’t. You. Wish....

Wanting to be a bestseller usually means you want that little orange Amazon bestseller band across your book. But all that means is that you did a great job of hacking the Amazon algorithm. Don’t get me wrong: being a bestselling book author isn’t a bad thing. If your book is actually a bestseller, it means you’ve written something that has the potential to make a huge impact. So instead of asking how you can write a book that’s a bestseller, you’ve got to ask yourself a better question ...

Putting off writing your book because you don’t know where the hell to start? You’re not alone, my friend. If I had a pound for every person who said they wanted to write a book but never got around to it, I’d be recording this podcast from a mansion on a hill by the sea.   But much like you, they haven’t started because they actually don’t want to write it. They just don’t have a bloody idea of where to start.   So that is why for the month of August, we are going to be revisiting some episodes from the archives so that whilst you’re chilling over the summer (you ARE chilling, right?) you can get back to basics and get some of that creativity flowing. That way, we can all be ready for the pedal to hit the metal come September - deal?    So where was I? Oh yes...   The thing is, people write and publish books every day, so what do they know that you don’t? Well, the answer to that is exactly why this episode exists.   It starts with asking the right question, which is why do you want to write a book? Please don’t bore me by telling me it’s because you’ve always wanted to write one. I don’t care all that much (and neither does anyone else).    You’re going to have to dig a bit deeper to get to the heart of it — that’s why I’m telling you how on this episode of The AUTHORity Show. I’ll share a bit of my own personal experience to show you how you can figure out exactly what you have to offer to your readers.   When you ask the right questions, you’ll know why your book needs to exist and who it can help. That’s the key to writing something that’s beneficial — to both you and your reader.   Tune in and take notes, because this could be the difference between sitting around wanting to write a book and you actually doing it.   When you’re done, hit me up on IG and let me know how this helped you and if you’ve figured it out, tell me what book you’re going to write. Or go one better and come and join my workshop that’s going to help you GET READY TO WRITE. Yup… you told me you’re not ready yet, and guess what? I listened? So on August 17th I’m running a 90 minute workshop to take you all the things that you can do NOW, to make your life so much easier when you finally are ready to get started. You can grab yourself a front row seat right here - and you can even upgrade to get my attention directly on your idea. Not sure your book is  going to fly? VIP that shit up my friend! Sign up now and I’ll see you in there.    Here are the highlights:  {0:59} Bringing back early episodes  {2:26} Episode 1  {6:41} We all want to put better books into the world  {9:16} The ripple effect  {10:03} I need to find something relatable  {13:23} I am completely done with publishing  {16:41} Why do you want to write a book? 

So this fabulous person you know in the entrepreneurial space is putting together a book of inspiring stories and *gasp* they’ve asked you to contribute. Before you break out a bottle of bubbly to celebrate this amazing opportunity to become a published author, we need to have a chat...

So when you tell me you’re going to write a book, I’ll be the first to make sure you know in advance that the actual writing part is a relatively small part of your journey. Now I realize that could sway you from doing it altogether, but because I really care about you and your book is extremely important, I’m going to be straight with you from the start.

One of the things you’ll hear me say sometimes is that if you’re going to write a book about your life, no one cares. Well, that is unless you can take your life experience and what you’ve learned from it and use it to help others. That’s precisely what Rhiannon Spurgeon did when she decided to write her book, Grief without Guilt: It Gets Better if You Let it, Even if it’s Complicated....

Now, a lot of the time when someone tells me they want to write a book about their life story I tell them that no one cares — because most of the time it’s true.    But if you’ve got significant life transformation that lays the groundwork for helping others do the same?    Well, now you’ve got yourself a book that will sell.   So how do you take what you’ve been through and have worked to overcome and turn it into a powerful coaching tool? No one can show you the ropes better than Bridie Walker.    Bridie was a teen mum who felt written-off and labeled as someone who wouldn’t make much of herself. But she decided to do something different.   She busted through all expectations and now has a coaching practice, her program Unstoppable, and her new book, Unstoppable: How to Silence Your Self-Doubt and Turn Up Your Power, just published on July 2nd.    Bridie is basically a model student when it comes to taking her story and turning it into a book funnel that will bring new people looking for life transformation straight to her door.    Bridie came on this episode of The AUTHORity Show to share a bit of her journey, as well as how she navigated the book writing and publishing process.   Tune in to this episode to be inspired not only by all Bridie has conquered in life, but also how she took everything she’s been through and used it as a springboard to help others.   Trust me, you’re going to be inspired beyond belief.   If you want to find out more about Bridie you can visit her website or buy Unstoppable now and be sure to send her some love on Insta!   When you’re done, be sure to hit me up @jessicakillingley and tell me how you plan to use your story to help others, then it’s time to figure out your next step.   Here are the highlights:  {4:31} Unstoppable  {7:26} When life feels like The Truman Show  {8:58} Everybody has a story  {11:43} Ripping off the 'failure' label  {16:36} Books are like tattoos... one is never enough  {18:44} Taking action and writing a book  {23:10} Getting feedback  {26:20} Building a 12 month marketing plan  {29:18} Helping readers start their own journey 

We all know that Facebook ads are an important part of your book funnel, but it’s not just about what you put into an ad that makes it work. There’s a multitude of underlying pieces that will be instrumental in the success of your ads that you simply can’t ignore. So how do you write Facebook ads that are effective and help propel your people through each step of your book funnel? There’s no better person to ask than Jackie Muscat.

On the final part of our book funnel mini series, we will be looking at how you can use your book to drive high ticket sales. The return on investment should be an ongoing continual thing, but I want you to make your money back. So whether you've spent 5,000 on getting your book published or 50,000 on getting your book published at the very least, let's focus on generating that revenue through your funnel.