Today we look at what the difference is between Marketing and Branding. When you are an artist or a crafts person and sign your name to your work are you a brand? What is Brand? Do we need to know the difference and why? 

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What Does Success Look Like?

The Artwonk Podcast is an Art marketing show for Visual Artists and Crafts people where we unravel the problems and pitfalls of bringing products to market. Whether to sell or to show many artists struggle to navigate the art market to achieve their desired goals. Your host Neville Parker has 26 years as both a producing artist and gallery owner. He has represented over 350 artists and sold thousands of artworks. Using a mix of his vast experience and calling on a network of other successful art professionals Neville will answer listeners questions and help build a stronger creative community