In this episode Neville responds to a listeners questions about a sudden drop off in their sales. We explore niche markets, what happens when a market you are successful in dries up or moves and you find you are now out of step with your customer base. Neville also looks at what marketing plans you might adopt to spread exposure to market swings and drops.
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Aug 23, 2020
25 min
In this episode Neville looks at the art market in the Covid environment. And answers listeners questions about art marketing in today’s changing business environment . This show looks at many of the questions being asked about how to evaluate change in the art world. How to protect your artwork if a gallery or agent was to close down. How to identify new trends in the marketplace. How to evaluate your business or marketing plans effectiveness in today’s market and a whole lot more...
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Aug 1, 2020
48 min
Today I speak with Bill Dorman. Australian teacher of the year, Collab mate and all round nice guy.. Bill and Neville look at the positive aspects in collaborating as well as the benefits in a collaborative approach to teaching and sharing your work with other creative artists.
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Jul 19, 2020
1 hr 1 min
In this episode Neville talks with Cast Glass artist Di Tocker about emotional safety in the studio. How to recognise if you need help and some of the traps when working alone. Thank you Di for bringing this important subject froward and allowing us to explore it with you.
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Jul 4, 2020
1 hr 6 min
Neville and Hillary take a look at online social media platforms and web site ideas and explore their potential benefits and pitfalls for an artist or art business. Hillary joins Neville in the studio and shares her over 25 years experience in web design, logistics and brand development on the internet.
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Jun 16, 2020
55 min
Neville lays out how to plan a commission and what you should include in a contract to make a piece of art. This simple plan will help you keep safe and ensure both the artist and the customer get an acceptable result.
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Jun 14, 2020
35 min
Neville explores some of the cause and effects of supply and demand levels. Why it’s important to not over expose your art and why a limited supply can be desirable. There are many things an artist can do that impact on their price and sales figures. Controlling your output is one that is easy to manage and can put measurable results on your bottom line.
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Jun 14, 2020
26 min
Part 3 in the mini series looking at art pricing strategies and exploring some of the elements of evolving a price strategy. This episode Neville looks at price strategies for art galleries and agents. How you can grow your artists value and your profitability as well as the looking at mix and range in a gallery environment.
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Jun 1, 2020
1 hr 3 min
This episode is number 2 of a 3 part series on pricing strategies for visual artists and crafts people. Neville works through the considerations and principles of making your pricing strategies work with your marketing and business plans. We explore how to plan your pricing to grow your business and better reflect the value and importance of your brand and your artworks.
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May 29, 2020
50 min
This is part 1 of a 3 part mini series on pricing strategies for pricing your artwork. In this episode Neville works through the things needed to formulate a pricing strategy for artists or crafts people looking to sell their creations.
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May 24, 2020
46 min
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