In Episode 9, Research Director, Richard Broughton is joined by Minal Modha and Callum Sillars. Minal first discusses consumer sentiment towards the reopening of cinemas, what demographics are most likely to return first and how cinemas could be marketing to these different groups. Richard then chats to Callum about the online advertising market, drawing on comparisons to TV advertising and how this is likely to evolve over the coming years.

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