In this episode, Research Director, Richard Broughton is joined by Toby Holleran, Guy Bisson and Minal Modha.&nbsp;Richard and Toby first discuss some of the latest developments in cord cutting in the US.&nbsp;Guy then draws on Ampere's latest sectoral forecasts and the&nbsp;knock on effect we’re seeing throughout media value chain.&nbsp;Finally&nbsp;Minal looks at the rise of SVoD account sharing, and whether there is an opportunity for platforms to convert these borrowers into paid users.<br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>

The road to recovery: online advertising and theatrical

A podcast from Ampere Analysis discussing the latest business insights, talking points and research from industry experts in the global media landscape. Each episode, Ampere hosts are joined by various Ampere analysts to discuss key developments in the industry, drawing on insights from Ampere's latest research. Production by Henry Beckwith. Follow us on twitter: @AmpereAnalysis. Sign up to The Amp weekly newsletter here. See acast.com/privacy for privacy and opt-out information.