We talk positioning, orientation and alternative forms of decision intelligence–including but not limited to Human Design–to help entrepreneurs and founders navigate the next era of business. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make.🔆🔆All conversation flows through one lens: helping you distinguish signal from noise so you can make smarter moves that are the right fit for you. It's about building and leading from your unique edge-not despite it. We toss industry dogma and manufactured authority to share practical truths and have real conversations. Expect entrepreneurial stories and unique perspectives you won't hear anywhere else.🔆🔆I'm Sunita. Fractional CMO, business consultant, and non-traditional positioning strategist. Cornell optimization engineer, Ross MBA. Former consumer health product founder. Executive roles with global brands meets 15 years in the entrepreneurial thunderdome. I fuse my unique system, 25yrs of experience and a focus on practical application into everything I do. 🔆🔆This space is designed to orient pioneers building the next era. Expect content about navigating without a map, business fundamentals and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.